Life, 1915-02-25 · page 44 of 44
Life — February 25, 1915 — page 44: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward product advertisement for Williams' shaving products, published in the satirical magazine *Life*. The page shows three sequential illustrations demonstrating how to use the "Holder Top Shaving Stick": a man first applies soap to his face, then removes the stick from its container, and finally uses it to create lather. The advertisement emphasizes convenience—the product supposedly requires only moments to use. The ad promotes three product formats (Stick, Powder, or Cream) and offers trial packages for 4-10 cents in stamps. The company address is listed as Glastonbury, Connecticut. There is no political message or satire here—this is typical early 20th-century advertising that happened to appear in *Life*, which published both humor and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-L ] F E: February 25, 1915, Williams THIRD Holder Top Shaving Stick ae To withdraw the stick from its con- tainer, rub a little soap on the face and return the stick to its case takes only an instant. To work up a big, copious, creamy lather takes but a moment more. Whether you use Stick, Powder or Cream makes little difference, so long as it’s Williams’. Send 4 cents in stamps for a miniature trial package of either Williams’ Shaving Stick, Powder or Cream, or 10 cents for Assortment No. 1, containing all three articles. Address The J. B. Williams Co. Dept. A, Glastonbury, Conn. comichooks{eom