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Life, 1915-02-25 · page 39 of 44

Life — February 25, 1915 — page 39: what you’re looking at

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Life — February 25, 1915 — page 39: Life, 1915-02-25

What you’re looking at

This page is primarily **advertising**, not political satire. It contains three ads: 1. **"The Perfect Dress Tie"** (top left): A men's fashion ad for a tie with button-on tabs, sold by Keys & Lockwood of New York—a practical solution to keep neckties centered and neat. 2. **"Wincarnis"** (bottom left): An endorsement for a tonic drink marketed as a "restorative and blood-maker," claiming backing from 10,000 physicians. This reflects early 20th-century patent medicine advertising, now recognized as dubious. 3. **"Delco Ignition"** (right, dominally): A technical advertisement for automotive ignition systems, emphasizing Delco's reliability for high-speed eight-cylinder engines (then cutting-edge technology). The ad boasts 200,000 satisfied owners. The page also includes a brief editorial note ("Be Brief but Not Too Brief") about theologian Dr. William Hayes Ward's prolific writing—a gentle jab at his verbosity, not political commentary. The satire is minimal; this is primarily a commercial page reflecting 1920s consumer products and technology.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Perfect Dress Ne The tie with the button-on tabs The tie is anchored to the front collar button, the central and only proper place, thus positive- ly centering the knot when tied.~ Ocents and better: Sold in the best shops Keys 8 Lockwood ork sew Be Brief but Not Too Brief R. WILLIAM HAYES WARD has been writing in the Jnde- pendent a series of articles on “ What I Believe and Why”, and this with the war going on, the Southern golf sea- son in full swing, and the prospect for an early spring. Dr. Ward has written only eighteen papers. Each one of them is four or five thousand words we should say, at a rough astronomical guess, which, from the Wincarnis is a Tonic, Restorative and Blood-maker. Famous in England for more than 30 years. Endorsed in writing by over 10,000 physicians, Wincarniscontaine no dru, sizaply three in- eredents Extract of Beef, Extract of Malt, tod a Wine apecally elected fori tonic prop- rics, Pleat, palatable and ently Gersted. Test Wiacanio—Free. Sample botle with booklt, “How to Cet Well sent for 10 ecet to cover eat of pack ing and forwarding. Booklet alone free on request i have any in obtaining Wincarnis wate Gaglee ied dees Edward Lassere, Inc., U. S. Agents 400 West 23d Street, New York The Supreme Test of Delco Ignition THE advent of the high speed eight-cylinder motor has called upon Delco ignition to perform feats heretofore believed impossible. These engines frequently reach a speed of 3000 or more revolutions a minute. That means 12000 sparks distributed among eight cvlinders every sixty seconds. Twelve thousand times every minute the contact points in the distributor head must open and close the electric circuit. If you could see the twelve thousand jumps of high tension current you would say the flow of fire was con- tinuous. Yet each spark is absolutely distinct and separate, and is delivered on a time schedule that does not vary one ten thousandth part of a second. Never before has any ignition sys- tem been called upon to perform such a feat. Eight-cylinder motors turning over 1500 to 2000 revolutions a minute are simple problems in comparison. And yet this same Delco ignition— the ignition that has made possible the high speed eight, is identical in every respect with the ignition that is used on every Delco equipped car. The high speed eight is simply its supreme achievement. Delco ignition insures a hot, constant spark in starting, in running at low speeds or in covering a mile a minute. The same hot spark is there at 20 revolutions a minut at 3000. The same maximum Efficiency is insured in the low speed four as in the high speed eight. And always remember this—Delco ignition is simply one function of com- plete Delco Equipment. The cranking and lighting of your Delco equipped car are just as effi. cient, just as dependable under all operating conditions as is the ignition. Two hundred thousand Owners driving 200,000 Delco Equipped Cars, furnish world-wide-proof of Delco leadership. The Dayton Engineering Laboratories Company, Dayton, Ohio | J theological standpoint, is no doubt dis- tressingly brief. Dr. Ward says him- self in his eighteenth canto that: “There are many doctrines, or dogmas, that cannot be included in so restricted a series of papers as the present.” Would Dr. Ward consider it in- delicate of us if we encouraged him not to give up just when there is a chance to get a corner in dogmas? Some one ought to do it. There are at present too many home- less dogmas wandering about on the face of the earth with no place to sleep at night, many of them suffering from lack of nourishment. Dr. Ward, who is a kind and benevolent man and a charitable man, ought to start a home for old and broken-down dogmas and then write them all up at leisure as only a competent person can do it. Many a dogma is straining at its leash in the wrong back yard to-day just because some modest person lacks the endur- ance to put it where it belongs. ==)