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Life, 1915-02-25 · page 35 of 44

Life — February 25, 1915 — page 35: what you’re looking at

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Life — February 25, 1915 — page 35: Life, 1915-02-25

What you’re looking at

This page contains **editorial commentary and advertisements** rather than political cartoons. The lead essay, "A Curious Phenomenon," satirizes the authority granted to printed words versus spoken ones. The author notes that ideas spoken casually receive no respect, yet when printed and published, the same ideas gain unwarranted credibility—reviewers will promote what they'd dismiss if told verbally. The other content is straightforward advertising: Holstein cattle breeders promote milk production superiority through "facts and figures"; Cunard Line advertises world tours; Beech-Nut promotes "Oscar's Sauce" (attributed to Oscar of the Waldorf-Astoria hotel); and an essay discusses America's "turning point" following exhaustion of free western land. The satire targets **public gullibility toward print media**—a timely concern about how typography confers false authority on mediocre ideas.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

dressed of wns A Curious Phenomenon HAT more curious fact in our present life is there than this: That a series of words which, when spoken, receive no respect or attention, will, if reduced to type and printed on paper, be read with unconscious rever- ence and a sense of authority? The process is about as follows: A man who thinks he knows about something of which he has probably (and fruitlessly) been talking to his associates for weeks and months, or maybe years, reduces it to writing and takes it to another man, This other man (publisher or editor) has capital and makes his living solely by the idea that anything which is printed is much more important than when it is spoken. He thereupon “issues” that which the man has prepared, and a lot of other men (reviewers) immediately proceed to advertise it in a way that is aston- ishing when we calmly reflect that if the author had called upon them at their offices and attempted to repeat to them beforehand, word for word, all that he has written, they would doubtless have pitched him out of the window. “Why This Boom in Holstein Cattle?” There is no hoom in Holsteins, and never was, just a natural expansion and demand, owing to the increasing tecognition of a superiority that has always existed. do not go blindly into things these days. Facts figures speak louder than words. The work of these with ordinary farm care, in private, public and records by the week, month or year, has so ly demonstrated their wonderful producing capacity nder all conditions that it is, merely an. awakening to facts based on business principles that is causing the tremendous demand for Holsteins. hold all records for the production of milk, | 1 but one for the production of butter. Not only that, the milk is becoming generally recognized as that test’ fitted to meet the needs of mankind. Specialists crerywhere are indorsing its use in infant and invalid feeding, and analysis proves that it is an ideal food for the entire family. Holstein Milk ig naturally light- colored. Don't imagine that yellow, rich-looking milk is letter, for it isn’t; as a matter of fact, it is not nearly 0 beneficial, being much harder to diges ‘milkman for Holstein Cows’ Milk. Let us «2 our free booklet, "The Story of Holstein Milk” It contains facts that will interest you. THE HOLSTEIN-FRIESIAN ASSOCIATION OF AMERICA 18X American Bldg Brattleboro, ROUND THE WORLD TOURS The Best Regular Services to EGYPT, INDIA, CHINA, PHILIP. PINES, JAPAN, AUSTRALIA, NEW ZEALAND. Round World Trips and Winter Yours In INDIA. PEN- INSULAR & ORIENTAL 8. MN. CO, Full Information trom CUNARD LINE, 24 State St, N.Y. Qo FSS OWHERE else in either America or Europe are oysters, fish and cold cuts served in just such tasty perfec- tion as by Oscar, of the Wal- dorf-Astoria, with his famous Sauce—a piquante relish of just the right flavor. At the request of Oscar, we are now putting up Oscar’s Sauce as one of the Beech-Nut Delicacies. Beech-Nut Oscar’s Sauce, for your private table or club, may be obtained from any good provisioner. One size only—25c. (in the extreme West, alittle more, BEECH-NUT PACKING COMPANY CANAJOHARIF, N.Y. An American Turning Point NE of the great turning points in American development, the sociologists tell us, came a decade or so ago with the exhaustion of the free land of the public domain. America was a land of glorious opportunity so long as a man could readily pull up stakes and move a little farther westward. With free land a man goes to work where he pleases, and all the product of his labor is his own. When land is not free, he must hunt up an employer, and all the product of his labor goes to the landlord except a small fixed wage. In a land of “ glorious opportunity” man’s principal struggle is with Mother Nature. The glorious opportunity departs when, in addition to struggling with Mother Nature, one also must struggle with Brother Man.