Life — February 25, 1915 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satirical content** — it's a straightforward **product advertisement** for the Victrola, a cabinet-style phonograph manufactured by Victor Talking Machine Co. in Camden, New Jersey. The ad emphasizes the Victrola's superior sound quality, claiming it reproduces "the pure and varied tones of every musical instrument" with fidelity "unknown before." It highlights patented features like the "goose-neck" sound-box tube, concealed sounding boards, and modifiable doors for volume control. The "His Master's Voice" Victor logo appears at bottom. The page includes a technical diagram of the Victrola XVI model priced at $200 in oak or mahogany. This represents early 20th-century consumer marketing for what was cutting-edge audio technology.