Life, 1915-02-18 · page 6 of 44
Life — February 18, 1915 — page 6: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a straightforward automobile advertisement. The page contains a full-page ad for the **Chandler Six automobile**, priced at $1,295 for the new season. The ad emphasizes that this six-cylinder car costs less than $1,300, positioning it as an affordable luxury vehicle. It references the car's previous price ($1,595) and claims market leadership in the "light six" category. The ad highlights engineering features like Bosch magneto, enclosed silent shafts, and leather upholstery. The silhouette illustration shows an open-air roadster typical of 1920s automobiles. The company was based in Cleveland, Ohio. This represents standard commercial advertising from *Life* magazine's era, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
266 GE SSE AA LILIA A EOE WA WILLA, N > MON DS AA AD Na ND IL NNN NI AA ag if DNDN NN) | ALIN The Most Extraordinary Announcement in the History of the Automobile (HANDLER SIX $1295 For the New Season OW comes the only high-grade six-cylinder motor car of standard size for less than $1300. The Chandler! is identical car last summer broke sales records at $1595 and set the standards of the light six market. Two years ago, ean many of its present refinements, it was a sensation at $1785. And yet here it is today, the class and standard-maker of the market, with the price for this season fixed at $1295. This step establishes the Chandler in a position of leadership which must stand unchallenged. At this new price, the pioneer Chandler retains absolately every feature of construction and quality that has made it the leader of all light sixes. You will find all these features on the Chandler, and NOT on any other six selling for less than $2000. Bosch magneto, Imported annular ball-bearings throughout. ~ Gray & Davis electric starting motor. Oiling system completely contained within the motor; Gray & Davis electric generator. no outside piping. Bch cook ok for driving motor shatts. Genuine hand-buffed leather (not machine buffed, split Mayo genuine Mercedes type radiator. or imitation). Rayfield carburetor. Luxurious streamline body, with clean running boards, Norma bevel rear axle, Nast t Golde patent one-man top, with Jiffy curtains. Cast aluminum motor base extending solidly from frame to frame, giving rigidity to engine mounting; pro- Large gasoline tank carried in rear. viding pedestals cast integral for magneto, pump Firestone demountable rims. and generator; and obviating necessity for dirty, Motor-driven horn, speedometer and all the usual inci- rattly sheet metal drip pan. - dental equipment. And the Marvelous Chandler Motor Built in Our Own Factory See the Chandler at your Dealer’s Now or write at once for catalog and we will arrange a demonstration for you. CHANDLER MOTOR CAR COMPANY, 702-732 East 131st Street, CLEVELAND, OHIO New York City Office, 1890 Broadway Cable Address, Chanmotor b ' H) il 5 : s / i ; : / y é a 4 y j 4 g. DPSS NSSSNNINSSENSN NN NN SDT AALAND AAA AL fgg \S comichooks