Life, 1915-02-18 · page 37 of 44
Life — February 18, 1915 — page 37: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a real estate advertisement disguised as editorial content in *Life* magazine (circa 1916). The page promotes Juno Beach, Florida, a development purchased from prominent wealthy figures W.K. Vanderbilt and Chauncey Depew. The pitch targets "men of moderate means" with affordable lots ($6-$12 per front foot) and flexible payment terms, marketed as both a winter home and investment opportunity. Key selling points include riparian rights (lakefront and oceanfront access), fertile soil suitable for citrus and coconut palms, and proximity to fashionable Palm Beach resorts like The Breakers and Royal Poinciana—suggesting buyers could enjoy elite social life while owning modest properties. The exclusive Juno Beach Club Corporation promised to provide social amenities for lot owners. The decorative illustrations on the left margin are standard *Life* magazine design elements, not commentary. This represents early 20th-century real estate speculation in Florida's boom period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| djoining Famous Ig i BEAUTIFUL, permanent winter ll home in Florida—coupled with sound investment opportunity, that’s what Juno Beach has to offer you. Prices within reach of men of moderate means—terms made very easy if desired. |’ Juno Beach is a narrow strip of elevated land lying be- ez: tween beautiful Lake Worth and the Atlantic Ocean. . eee It has a“ ches hs Cory rie eat coi el BP PS is 1 boating, fishing and bathing that as to offer. 14. Juno will here ssodeeats ff] Juno Beach building sites have an average depth of 500 Bete bee Ck resol nae . ating salty breezes from the Gulf Stream. A feet, extending clear through splendid view of beautiful Lake Worth as well - F O to Lake asthe ocean will be had from theClub verandas. i rom Ucean to 7 and carrying riparian rights on both. . There is room on each lot for a small citrus fruit grove and truck garden if the owners wish to devote a little time to producing some fruit and garden stuff for family use. This will afford a form of recreation that is profitable as well as interesting. The magnificent growth of cocoanut palms near the lake front of Juno Beach is evidence of very fertile soil. These cocoanut trees—a rich variety in full bearing—are loaded with fine, large nuts this season. Each deeded lot will carry with it one fully paid share in Juno Beach Club Corporation A spacious and attractive club house will be ready for use by January Ist, 1916. It will not only be the center of social life in Juno Beach, but it will afford residential comforts and accommodations at an extremely mod- erate cost. Only owners of Juno Beach lots can be members of the club. While the club life will be strictly informal, every effort will be made to keep it ideal in every aspect. The more elaborate social life of Palm Beach centering around “ The Breakers” and “ Royal Poinciana” (“the most fashionable winter tourists’ Hotel Royal Poinciana is said to be the most resort in the world”) will be accessible to Juno Beach lot owners if desired. fashionable winter tourists’ resort in the Both the Royal Poinciana and The Breaker: Our Purchase of Juno Beach from 82 Sees W. K. Vanderbilt, Chauncey Depew : and associates now opens it for development. The individual purchaser of moderate means has an opportunity here not only to enjoy a permanent winter home in Florida, but also to make what Cc should prove a mighty profitable investment. —— 2 oupon Sais wanlet homnea ms Haken Hach are worth i a Oe Aine $100 per front foot and upwards. First choice he Fishing Pi D \¢ Fishing Pier ways OY ee Being of June Beach lots are offered at from $6.00 [at fating Fez ct Pl Brock always forms \ to $12.00 per front foot. along the ot coat tom with fish of all sorts, There is cen: el -V would IN ithoot committing ee im O0Y Taso Beach; One Year Is Allowed for Personal Inspection of Your Wi like to have you mail me your booklet. sbetat death Cd menbenbap Juno Beach Clb Juno Beach Lot—If Found Not As Represented All Money Paid Prior to Inspection Will Be Refunded. Write us today for elaborately illustrated folder containing facts about Palm Reach and its environs, together with full details of Juno Beacb plan, with easy payment terms. BRYANT & GREENWOOD °” ‘Ghcxcomit "> HATE ce