Life, 1915-02-11 · page 5 of 44
Life — February 11, 1915 — page 5: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a straightforward **advertisement** for "Nobby Tread" automobile tires, published in Life magazine (page 221). The ad uses testimonial marketing, urging readers to "Ask Veteran Car Owners" about the tire's reliability. Two tire images are displayed prominently. The advertisement emphasizes practical benefits: durability, resistance to punctures (claimed 90% fewer than average tires), and long mileage warranty (5,000 miles). The tagline "Cheapest in the End" frames the product as economical through longevity rather than initial price—a common early-20th-century sales pitch. The United States Rubber Company logo appears at the bottom. This represents standard commercial advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ial ffer losed ae Dol pnadian reign 1 Live ns to Nobby Reg. U. S. Pat. Office Ask Veteran Car Owners You see “Nobby Tread” owners on city streets and country roads all the time, anywhere and everywhere. ques ask them why they use “Nobby Tread” Tires, euuewess ask them why they buy the clothes they wear, uum ask them why they buy the food they eat. The reason will be the obvious reason—the simple reason—the same reason why they buy the best of other things, viz.:—simply because they have learned that the best in tires like the best in everything is always the Cheapest in the End Automobile owners everywhere are pe: learning to buy tires on a real business basis, viz.:—the basis of ultimate economy. And remember this—investigations prove that with “Nobby Tread” Tires punctures are 90% less than with the average tire. the These are the reasons why “Nobby Tread” Tires are today the largest selling high-grade anti-skid tires in wol Based upon their remarkable mileage records “Nobby Tread” Tires are now sold under our regular warranty—perfect workmanship and material—BUT any adjustments are on a basis of 9,000 Miles \| Thousands upon sdesasahs sereae of veteran motorists now use ss iseuospasel™ Hoth Tread” Tires on their front and rear wheels through all seasons, because they give real anti-s protection and the lowest cost per mil ie. United States Tire Company NOTE THIS: Dealers who sell UNITED STATES TIRES sell the best of everything.