Life, 1915-02-11 · page 2 of 44
Life — February 11, 1915 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward advertisement for Colgate's Charmis Cold Cream, published in *Life* magazine. The ad features a portrait of an elegant woman framed in an ornate oval, with text emphasizing the product as "an added refinement to the toilet" that protects skin from harsh weather and climate. The messaging appeals to early 20th-century beauty standards and concerns about maintaining a refined appearance. The ad includes product images and purchasing information (4¢ for a trial tube via mail). The tagline "Cleanliness Comfort Charm" connects the cold cream to broader Victorian-era values of gentility. This represents typical *Life* magazine content from this era—quality advertisements placed alongside satirical material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eo GATES CHARMUS COLO CREAM An added refinement to the’. toilet anda practicatsafeguard against the harsh effects of climate and of weather. You can use Charmis.Cold Cream confidently —it is of Colgate Quality. Ask your dealer the price—or send 4c..in stamps for a ‘dainty trial tube COLGATE & COMPANY Established 1806 Dept. 23., 199 Fulton St., New York Makers of Cashmere Bouquet Soap ~—luxurious, lasting, refined comicbooke.cornn-