Life — February 4, 1915 — page 42: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Applying Epithets E careful with your epithets, but not too careful. The law makes fine distinctions concerning them. Strangely enough, the more reckless you are with them, foul A Delicious and Perfect) Malt Beverage that makes blood and builds tissue. Very nutritious, uniquely gratifying and strengthening to convalescents and nursing mothers. Any Good Dealer Anywhere. A Historical Inquiry A what period in the evolution of literacy did woman first find it necessary to subscribe for a fashion journal in order to decide what kind of covering to put on her body and how much? This is by no means to deprecate our excellently efficient and efficiently excellent fashion magazines. What they have to do, namely, to make each new fashion look more attractively hideous than the one before, they do with great perfection of diligence plus and art minus. It is merely a meek inquiry. We know that at some more or less monu- mental moment following that famous exodus from the Garden of Eden, woman found it absolutely impossible to make up her mind what to put on until she had gone down to the news- stand and asked the man which magazine had the ugliest _ pictures. Purveying to this lack of feminine independence has become a great busi- ness, but when did it: start? An Unfermented Champagne the safer you are. If, trying to be definite, you pick out one man at a time and call him a scoundrel, a rogue and a cut-throat, he can have the law on you and make it cost you much money for lawyer’s fees and other incidentals. But if you pick out a crowd of people, such as labor agitators or trust magnates or financiers or middlemen or the members of a particular party, and assert that they are rogues, scoundrels ard cut- throats, you are perfectly safe. BE HAPPY! Now: more than ever, Mark Twain proves a blessing to you. Let in the sunshine of Mark Twain’s radiant humor! Revel in the hearty and robust fun of the great story-teller. Next to sunshine and fresh air, Mark Twain has done more for the welfare of mankind than any other agency. His is the antidote par excellence for the blues, all species of grouch, melancholy, and general debility of the intellect. You want Mark Twain’s Collected Writings now more than ever, and here is your opportunity. You may still obtain the Author’s National Edition of MARK TWAIN AT 4 PRICE Over a million copies of this edition have been sold. Every state, every city. practically every hamlet, contains a purchaser. ‘ ‘Their names would make a book-lover’s “Who's Who,” because every type of reader is here represented. This edition will be withdrawn from the market, for arrange- ments are now under way for a more expensive set. The set is in twenty-five volumes, each measuring § x 734 inches. They are carefully printed on excellent paper and bound in a handsome red crepe cloth, have titles in gold, decorative design on shelf-back, a medallion of the great au thor on the cover, head-bands ‘and title-pages in two colors. “Harper's Magazine” or “The North American Review” is included at this special price. : . There's a coupon below awaiting your signature to bring the books THE HARPER WAY. Buying these books THE HARPER WAY is like this—We send the books at our expense. You examine them five days—if then you do not like the books, you send them back to us “collect.” We are making it possible for any one to be bright and cheery. Send no money. You have a year within which to pay for the twenty-five volumes. Sign the coupon below for “Your Mark Twain.” Tomorrow may be too late! ‘The Mate’s Shadow Froze to the Deck From “Following the Equator” Theodore Roosevelt * He was not only a great humorist great philosopher, and his writings f of the assets in America’s contrib! the world of achievement. of which we bast a right asa nation to be genuinely prov.” President Woodrow Wilson “All the word knows that in Mark Twain it has lost a delightful humor. a man able to interpret human life wih a flavor all his own: but only thow who d the privilege of knowing er sonally can feel to the full the loss of a mas ‘of high and lovely character. a friend quick to excite and give affection; a citizen of the world who loved every wholesome adventure of the mind or heart; an Americas ‘who spoke much of the spirit of, America ia speaking his native thoughts.” William Howard Taft “Mark Twain gave pleasure—real inte lectual_ enjoyment=-to millions, and bis works will continue to give such please millions yet to come. He never wrote a lise that a father could not read toa daughter HARPER @ BROTHERS, Franklin Square, New York City Please send me in THE HARPER WAY, charges prepaid. a set of MARK TWAIN'S WORKS twenty-five votumes, cloth binding, and enter my name asa subscriber for one year tb HARPER'S MaGazine Under the terms of your offer. It is understood I may retain the act for five days, and at the expiration ‘of that time if I do not care for the books I will return them at your expense and you will cancel sheet - scription to the MacariNe. It I keep the books 1 will remit $2.00 @ month until the full price of the books ‘and the MAGAZINE. $25.00, has been paid, or within thirty days will send you $23.75 a9 payment io tulle CHAMPANALE || fem: " Unlermented”* Choices fresh white Niagara grape juice, wicieat fresh ginger root, ery ne Lope and grape fruit, fost coceath put on the market, Stratford, Ritz Catton, Ad co imany other fine hotels and We will send sample bottle for 10: and your grocer’s name, THE CHARLES E. HIRES CO. Philadelphia “The North MARK TWAIN: A BIOGRAPHY. By Albert Bigelow Paine. Illustrated. 3 vols., $6.00 net; Gilt Tops, $7.00 net; Three-quarter Calf, $14.60 net; Three-quarter Morocco, $15.50 net. A Portfolio describing our Standard Sets will be sent upon be COMMIGOOOKS com PETER ¥. CAREY. PeINTER