Life, 1915-02-04 · page 36 of 44
Life — February 4, 1915 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor content**, typical of Life magazine's satirical format. The main elements include: **Humor Sections**: Several brief jokes mock human nature—a father's cynical definition of barbecue, a child's innocent insult calling poet Milton's blindness his "affliction" as being a poet, and jokes about flowers' monetary "language" and played-out friendships. **Advertisements**: The page features prominent ads for **Sozodont toothpaste**, **Gray Motors** (boat engines), **Cunard shipping lines**, and notably, a **Wilson Real Whiskey ad** emphasizing the "moderate man" as the ideal customer—ironic given Prohibition-era context (the non-refillable bottle reference suggests evasion of liquor laws). **Egyptian Deities Advertisement**: An illustrated ad for what appears to be a theatrical production or product featuring classical figures. The page reflects early 20th-century consumer culture, dental hygiene marketing, and the period's tension between promoting alcohol while nominally respecting Prohibition restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘A teaspoonful of Abbot makes an ideal ap) Bet “What's a barbecue, dad?” “A barbecue is an affair where you smack your lips over grub you'd turn your nose up at at home.” —Kansas City Journal, = with your Grape Fruit ple of bitters in stamps, I A teactter had told a class of juvenile pupils that Milton, the poet, was blind. The next day she asked if any of them could remember what Milton's great af- fliction was. “ Yes'm,” replied one little fellow; “he was a poet.”—Argonaut, says this dentist, “since 1 was a boy, | have used the unequalled ggodont Tor the tooth Sozodont Liquid is for morning use, to clean all hard-to-reach crevices in and between the teeth. Sozodont Paste or Powder is for evening use, to brighten and polishthe teeth. This with a visit tothe dentist regularly is perfect care of the teeth, Two weeks trial of liquid and powder or paste for 4e in stamps, Address HALL & RUCKEL New York Language of Flowers “Do you know anything about the language of lowers?” “Only this much: A five-dollar box of roses talks a heap louder to a girl than a fifty-cent bunch of carnations.” —IWashington Star. Played Out “Why are you moping there, Dick?” “T've no one to play with.” “Well, go and fetch Freddie next door.” : “Oh, I played with him yesterday, and I don’t suppose he’s well enough to come out yet.”"—London Opinion. “ Happiness — prosperity — the ring of moderation.” health—lie within And so it is a matter of pride with us that the moderate man is our best customer. It is especially for him that we make a wonderfully mild and mellow Whiskey— Wilson—Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle. FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 East 31st Street, N.Y. That's All! ——_—=———._ Na GRAY MOTORS _¢ Ca Hee re Boat ve joined the Gray Motor Com- alee lung Bias Runde dhocing tee sewcaiizot each, Tee Riera soucaa bay any bind of aboat from a $155 complete Shire Jaunch to a $200 mahogany Gnished express launch equipped sith eelf-starting6-cyl., 4-cycle Gray motor. Write for this big catalog today. free. Also ‘Marine Engine Catalog showing full line of 2and 4 cycle marine motors. & upwards, one to six gee | GRAY MOTOR CO., 2334 Gray Motor Bide., Detrott, M | ROUND THE WORLD TOURS | ‘The Best Regular Services to | | >) ioe ee toe MSI Pull information from EGYPT, INDIA, CHINA, PHILIP. |_CUNARD LINE, 24 State St,N.Y. PINES, JAPAN, AUSTRALIA, NEW ZEALAND. Round World Trips and Winter Tours in INDIA. PER-