Life — February 4, 1915 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire**—it's a straightforward **advertisement for Goodyear Fortified Tires**, published in *Life* magazine (page 175). The ad promotes five exclusive features: rim-cutting resistance, blowout protection, loose-tread reduction, puncture/skidding defense, and insecurity prevention via braided wires. The large tire image dominates, showing the distinctive tread pattern. The copy emphasizes that Goodyear monopolizes these defenses and offers them "without an extra price." A ship photograph appears in the background, likely suggesting reliability and durability. This represents early automotive advertising, when tire safety was a major selling point and manufacturers competed on technical features rather than brand prestige alone.