Life, 1915-01-28 · page 35 of 40
Life — January 28, 1915 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct pieces: **Left side - "An Extreme Dialogue"**: A satirical sketch mocking rigid social class distinctions. Two men meet on the street—one austere and standoffish, the other jovial and friendly. The first man rejects the second's casual greeting as an unwelcome liberty, insisting sociability requires choosing one's company carefully ("birds of a feather flock together"). The joke targets snobbish elitism: the austere man's rigid propriety makes him so unpleasant that even a chance meeting with him diminishes happiness. The undertakers' convention joke emphasizes how joyless such uptight people are. **Right side - Oscar's Sauce advertisement**: Features a testimonial from someone named Oscar (appears to be a celebrity chef or restaurateur), promoting Beech-Nut's packaging of his sauce. He describes how friends request it for home use. **Bottom - "Consumers" article fragment**: Begins defining "consumer" in economic terms, criticizing how the wealthy consume goods before they reach ordinary people. The page exemplifies Life's satirical commentary on class, pretension, and social behavior.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dressed f mio An Extreme Dialogue ‘WO Extremes met on the street. The First Extreme was the acme of austerity and was passing on with- out the slightest sign of recognition when the Second Extreme, who was the soul of sociability, approached and, slapping him heartily on the back, exclaimed: “How are you, old chap?” The First Extreme was plainly dis- concerted at this treatment. He was clearly not accustomed to it, and, pull- ing himself together as well as he could, he demanded: “How dare you take such liberties?” The Second Extreme recoiled, thor- oughly mystified at the other's bearing. “Why, what do you mean?” he gasped: “You don’t call that taking liberties, do you? I was just trying to be agreeable.” “Sociability, my friend, isn’t so easy as all that,” said the First Extreme, regaining his equanimity. “In order to be sociable one must choose one’s company. I dare say you have never heard the adage, ‘Birds of a feather flock together’, If you have, you have not learned anything from it. One can’t be sociable at random.” “You may be right,” ‘admitted the Second Extreme, “but it must be a very jolly occasion when birds of your feather flock together; about as jolly, I should say, as a convention of under- takers,” “It is a matter of taste and tem- perament,” returned the First Extreme, loftily. “Perhaps even a convention of undertakers would be preferable to being knocked about in the reckless fashion you displayed a moment ago and which seems to be your idea of sociability.” “I must say that my meeting you hasn't increased my happiness in any way,” said the Second Extreme. “I, therefore, wish you ill and bid you bad-day.” T pleases me greatly to know that so many of my good friends now enjoy my Sauce in their private clubs and homes. Tt was for a long time they ask me how they may have Oscar’s Sauce, and I try different ways. Then my good friends, The Beech-Nut Company, make my Sauce parfaitement, Each day I receive letters making me compliments on the Sauce, and asking shall it be served with this or that. In general—the hot dishes have a seasoning of their own, but the lobsters, crabs, scallops, breast of turkey and cold ham need a piguante relish of just the right flavor, For the oyster cocktail I add to Oscar’s Sauce a natural Tomato Catsup. * How much of my Sauce shall be served with fish and cold cuts? In the years I serve many epicures in Europe and America I say—little, rather than much. Serve the jar of Oscar’s Sauce on a folded napkin—each palate must be the judge. Athousand thanks for the appreciation of my friends and patrons, and wishing them bon appétit— - Ouse Te Lin nar *Beech-Nut, Catsup is made especially to blend with Oscar's Sauce. AST season, simsot ths cots gecko Lier oat Nut Ossar' Seace rae Sikes by prominent parverges tan Centers. ‘The new peck now ronousced Bnet than ever in favor, aod we have provided fore wider and more pooersh distrit . ‘There should be no delay in securing Beech-Nut Oscar's Sauce if your order is given now to your provisioner. BEECH-NUT PACKING COMPANY, CANAJOHARIE, N. Y. Taréyton aar cyto es Theres somethin, ing about them you'll like“ Consumers T has heretofore heen made clear that a consumer is anyone who consumes. Conse- quently, anyone who does not consume is not a consumer So, therefore, political economists err when they apply the expression “ ultimate consumer ” to that product of trust methods: the man who finds everything consumed by the time it reaches him or by the time he reaches it. We may pity more than scorn such an unfortunate indi- vidual, but it is no more proper to call him a consumer than it would be to call an heir, living solely on dividends, a producer. If there are any political economi tions, let them revise their vernacular in accordance with the above. eyton London eras Mixture le upon request. Sample alk Todo Co, 56 West 45" St. NewYork. J a on top of earth with twentieth-century aspira- Poundso —— ———