Life, 1915-01-28 · page 2 of 40
Life — January 28, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vanity Fair magazine**, not political satire. The left side features an Art Deco illustration of two stylishly dressed women with an umbrella in the rain—typical 1920s fashion imagery emphasizing elegance and modernity. The advertisement's pitch emphasizes Vanity Fair's superiority over competitors by claiming it offers superior coverage of stage, fashion, sports, and humor compared to four other magazines combined. It highlights the magazine's focus on "notable people" and "beautiful women" alongside cultural content. The pricing comparison (less than a novel's cost for a six-month subscription) and coupon at bottom are standard period advertising tactics. This is essentially a **lifestyle magazine promotion** targeting affluent readers interested in entertainment, fashion, and arts—not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ary number is now ready for you. stise newestand. You can get it at any better- Better still, use the coupon at the foot of this page Entered at the Post Off Copyright te Hogs Look for this cover. You will find it on all the best newsstands. If you haven’t seen Vanity Fair for the last few months, get this February number. Take your four most in- teresting magazines: —your favorite Stage magazine our favorite Fashion magazine your favorite Sports magazine ur favorite Humor magazine Then compare all four with VANITY FAIR If you like the great English and French weeklies; if you enjoy unu hotographs of notable people; if you like the lighter, more informal style in i if you want a résumé of hions for both women f you appreciate a trustworthy guide to the hest of the Stage, of Opera, of Art, Music and Books—then you will surely like Vanity Fair. Fashions enough are shown to suit the most fastidious. erything new on the Stage is pictured and discusse There are portraits of the notable me und beautiful women whom everybody is talking abont. orts have their full share of space. ine Arts, too, are amply. repre- music he lover of hooks, © and painting will al in Vanity Fair something w his while. For less than the cost of a single novel $2, $4. for theatre tickets dull—your money is as much for the prove dull wasted. y Fair will save you all will continually save your money For one-half the cost of a the utr ticket, for less ue this: six adethip- February until Jul; separately. the price is six numbers; 1 six months! coupon at once. Bought Vanity Fair Avenue, New York. Signature Address. . comichooks