Life, 1915-01-21 · page 6 of 44
Life — January 21, 1915 — page 6: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satirical content. It's a full-page ad for Gorham Sterling Silver Dinnerware from The Gorham Company (silversmiths and goldsmiths based in New York). The ad emphasizes that Gorham silverware is a lasting investment—durable enough to pass between generations and increase in value over time. It highlights that their thirty different design options constitute complete dinner services with all necessary pieces (dishes, bowls, trays, tureens, candlesticks). A notable feature: Gorham promises that even fifty years later, they can replace individual pieces if needed—positioning this as a long-term commitment to customers. The illustration shows an elegant table setting with their silver pieces displayed. There is no political or social satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GORHAM STERLING SILVER DINNER WARE Good silverware on the table gives you solid satis- faction as long as you live. A Gorham dinnerware service can be handed on from one generation to another, growing more valuable every year. Any one of the entire thirty different Gorham de- signs would make a worthy family heirloom. Each design comprises every essential o/s/ and 4ow/ and Tray and fureen and candlestick needed in the ser- vice of an elegant dinner. It is an investment that never has to be repeated, though you can add to your selection whenever you wish. And a thing to remember is that, if for any reason itis necessary fifty years from now to replace a piece, Gorham can furnish it. On every piece of Gorham Silverware this identifying trade-mark appears. Offered everywhere ete by jewelers of the better class ~srewCims THE GORHAM CO. SILVERSMITHS — GOLDSMITHS NEW YORK SE ——$$$$ === COMI CDOOKSEEOm