Life, 1915-01-21 · page 43 of 44
Life — January 21, 1915 — page 43: what you’re looking at
What you’re looking at
This is an **advertisement for Vogue magazine**, not political satire. The large illustration depicts an elegantly dressed woman in elaborate early-20th-century fashion—featuring an ornate upswept hairstyle, corseted waist, lace trim, and dramatic cape or wing-like sleeves—positioned within a giant letter "V" (Vogue's trademark). The accompanying text promotes Vogue as an essential shopping guide, emphasizing that it carries advertising from "great Fifth Avenue stores" and specialty shops. The ad argues that consulting Vogue before purchasing clothing for the spring wardrobe provides superior value and fashion guidance. A coupon is offered for subscription. This represents early **magazine advertising designed to position fashion periodicals as indispensable lifestyle guides** rather than mere entertainment—a marketing strategy still used today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rec- will hen “ven fice. wn. vant , by g $4 m— »be? like the but ily a. at in and- rities o do ar of you tion osen just fear 5th, ; set cial ELECTED by the great Fifth Avenue stores and little specialty shops as the way to Teach these leaders of fashion, Vogue naturally carries more advertising and more attractive advertising than any won aKa: zine. Thus, merely asa guide to the best offerings of the best shops, Vogue is worth far more than its cost to you. Refore spending a single penny on a new hat or gown—before even planning one—it will fay you to consult Vogue! Just at this season when you are planning your entire Spring ward robe Vogue's value is at its very greatest! The coupon opposite will secure this value for you. USE COUrON oFrosiTE. to do : > a year of shop ng for them