Life, 1915-01-21 · page 41 of 44
Life — January 21, 1915 — page 41: what you’re looking at
What you’re looking at
This satirical cartoon depicts a man nervously preparing himself with alcohol before approaching a woman. The woman sits composed and encouraging, while the man appears anxious and hesitant—hence the caption about needing to "nerve up." The joke targets male insecurity and the cultural expectation that men must be confident suitors. Despite the woman's clear interest, the man doubts himself and resorts to whiskey for courage. The satire mocks traditional masculine bravado: the supposedly "eternal masculine" is actually timid and dependent on alcohol to face courtship. The accompanying Old Saratoga whiskey advertisement ironically reinforces this point, suggesting liquor as solution to romantic anxiety—a common advertising trope of the era. Below, a separate joke about left-handedness (explaining why a boy was struck) uses physical awkwardness as minor comic relief.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EERE The Eternal Masculine THE. sweetly pensive lady would seem to give encouragement enough. But this direct descendant of our ‘forefathers evidently thinks he needs a bit of ‘‘nerving up’’. Some- times the wish is father to the thought, you (HfLdSaratogg When you want EXTRA FINE WHISKEY a real drink ask for and then make sure you get it. If your dealer hasn’t Old Saratoga in stock, send us six dollars and we will see that you get at once four full quarts, all charges paid, Rosskam, Gerstley & Co., Philadelphia AA AMM TRICKS. We will send you two card tricks, very perplexing to onlookers, yet anyone can them. Also two booklets showing over 10 —s different Magic Tricks. All any ‘THE MAGIC SHOP, 3S Nerth 13th Street, Ll LANG EE HERE, YOUNG MAN! WHY ARE YOU STRIKING THAT BOY LIKE THAT?” ‘CAUSE I'M LEFT-HANDED.” Rhymed Reviews Perch of the Devil, (By Gertrude Atherton, Frederick A. Stokes Co.) REG. COMPTON'S chosen work in life Was making millions mining copper; And Ida, his neglected wife, Was handsome, crude and coldly Proper. While Compton fought to hold his stake Against the Vulture, She went abroad with Ora Blake To get some European Culture. Trust, that Copper She came again to breezy Butte With wit and polish fairly shining, But Compton didn’t care! The brute Was wholly occupied with mining. Now Ora had to play with coals; She'd dreamed, till Dream became Obsession, That she and Greg. were Kindred Souls, And Greg. had got a like impression. So Ora whispered, “Let us fly To Europe!—tife is simply fine there!” But Greg. replied, “ My Love, not I!— They wouldn't let me run a mine there.” When Ida learned that Greg.’s neglect Was due to Ora’s base seductions, Some bits of crockery were wrecked And there were several kinds of ructions. With courage, force and common sense That won her husband's admiration, She drove her rival far from thence And took her proper wifely station. I love them—yet I shouldn't care To trust, for all their schools and churches,— These people of the mountain where, Tradition says, the Devil perches. Arthur Guiterman, ee for the Educated Taste Those who have wintered in Egypt have frequent! been beard to deplore the difficulty of procuring suc! cigarettes in this country as one finde in Cairo, Tothose y blended pure Turkish Tobac- into cigarettes such as the Khedive smokes, we wish to announce our masterpiece: The SHAHDUR tte of such alluring GE, Just mention this ad and with your name and address slio three dimes into an envelope, stating whether you prefer mild or medium blend, plain or cork tip. Your money will be returned at ance if you are in any way dissatisied. You need mot return any of the cigarettes, Joust say you are y caplensed and back goes your 30 cents without argument. So here is the way to learn, without risk, the delights of the finest real Turkish Cigarette we believe it possible to produce. Free from all adulterants and heavy nicotine, you Will find them as healthfal as they are delicious, All Shipments Are Made in Plain Packages One copy of a Resutifel Rooklet, telling Iarw ont cigarettes are made, Is YOURS, ts8 us £0 mail you your copy. TCHARIC, SIMLEH & COMPANY, lnc. Mans facturers and Importers 114-116 East 28th Street New York City ‘THERE’S NO PLACE LIKE HOME for the man who keeps on hand a supply of good old vans” to provide real and idea! Fireside Comfort for family and friends. Solace for brain and body. Alb Good Dealers Supply It in Bottles and Splits. 'Bo0 the hundred is the moderate price for large size, and without extra charge, we mark your cigarettes with your For acquaintance we make this SPECIAL OFFER. Trial Box of 10 Large Size rf Cigarettes Mailed Postpaid for 30 Cents urpee's Seeds Yow Tac truth of this famous slogan is proved by thousands of pleased and permanent customers. The Burpee Idea $f Qual er "to give rather than to get all that is possible”—combined with efficient service, has built the order seed business. We deliver seeds free by parcels post, and have not advanced prices be- cane of hewn war. P Write today for Burpee’s Annual, the “Leading American Seed Catalog” for 1 1915. It is a bright book of 182 and Flowers. It tells the with hundreds of illustrations and carefully written descriptions of Vegetables in Truth, and is a safe guide to success in the garden. It is mailed free. W. ATLEE BURPEE & CO., Burpee Buildings, Philadelphia