Life, 1915-01-14 · page 44 of 44
Life — January 14, 1915 — page 44: what you’re looking at
What you’re looking at
This is an advertisement for the Pierce-Arrow Motor Car Company. The page argues that automobiles have become essential to modern life, not mere luxuries. The decorative borders feature vignettes of fashionable people in elegant settings—at parties, in drawing rooms, being transported—suggesting that owning a Pierce-Arrow is necessary for participating in refined society and business life. The central image shows a well-dressed couple arriving at what appears to be an upscale venue, with attendants greeting them. The message reflects early-20th-century attitudes about automobiles as status symbols integrated into the lifestyle of the wealthy and socially ambitious. The ornate Art Deco styling emphasizes luxury and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEE * PIERCK- After all, the final status of a motor car is utility—a rarefied, exotic, un- usual utility, if you will—but still utility. The motor car has stepped into its place in the complex scheme of life, widening the scope of that scheme and at the same time be- coming necessary to its successful working. The wider life, with its business, sport, society, depends on transportation from place to place. THE Pierce-Akkow Motor Car Co. BUFFALO NEW YORK comiebooks,