Life — January 7, 1915 — page 6: what you’re looking at

What you’re looking at

# Overland Coupe Advertisement This page is primarily **an advertisement, not satire or political content**. It promotes the Overland Coupe automobile, priced at $1,600, manufactured by the Willys-Overland Company in Toledo, Ohio. The ad's notable feature is its **gender-targeted marketing**. The headline "Just What You Want—And Need" and body text explicitly address women as independent car owners. It emphasizes the vehicle's simplicity ("To drive one is simplicity itself"), comfort, and ease of operation with electric buttons for starting—positioning the Overland as ideal for women drivers. This reflects a **significant social shift** of the era (appears to be 1910s-1920s): automobiles were becoming marketed to women, challenging traditional gender roles regarding technology and mobility.