Life, 1915-01-07 · page 6 of 44
Life — January 7, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily **an advertisement, not satire or political content**. It promotes the Overland Coupe automobile, priced at $1,600, manufactured by the Willys-Overland Company in Toledo, Ohio. The ad's notable feature is its **gender-targeted marketing**. The headline "Just What You Want—And Need" and body text explicitly address women as independent car owners. It emphasizes the vehicle's simplicity ("To drive one is simplicity itself"), comfort, and ease of operation with electric buttons for starting—positioning the Overland as ideal for women drivers. This reflects a **significant social shift** of the era (appears to be 1910s-1920s): automobiles were becoming marketed to women, challenging traditional gender roles regarding technology and mobility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Just What You Want—And Need Fashion has decreed that, from now on, Modam ing) with rich mouse gray Bedford cord cloth of soft should drive her own car. texture. This is both proper and practical. It comfortably seats four adults. For one of the most striking characteristics of our To drive one is simplicity itself. American women is their natural ability to care and A chauff is unnecessar: “do” for themselves. Self reliance is born in them. TAG siberian CoM IRE 1 order for milady—for her exacting taste and her daily tiny buttons you start, stop and light the car. duties, In it you get a rare combination of exquisite Any woman can drive an Overland Coupe. beauty and solid comfort. Every woman, with a taste for the beautiful and The interior is completely covered (sides and ceil- a sense for the practical, should have one. It’s the fashionable car of the season. It costs the least to purchase also the least to maintain. Deliveries can be made immediately. Catalogue on request. Please address Dept. 16. The Willys-Overland Company, Toledo, Ohio comichooks:com