Life, 1915-01-07 · page 40 of 44
Life — January 7, 1915 — page 40: what you’re looking at
What you’re looking at
This page contains three distinct elements: **Club Cocktails Advertisement**: A standard liquor ad featuring a bartender, promoting Heublein & Bro.'s pre-mixed cocktails as superior to hand-made versions. **Life's Premium Offer**: A subscription promotion advertising a colored landscape painting titled "Where Love Is" by Angus MacDonall, sent to yearly subscribers for $5.00. **"The Cost of Showing You're Married"**: The main satirical article discusses a new ten-cent war tax stamp required for marriage certificates during WWI. The piece's humor lies in dismissing the certificate's value—arguing that married people are identifiable by appearance and behavior (husbands' ears rising "when he hears his master's voice"), and that marriage certificates are rarely displayed like bartender licenses. The satire concludes by paradoxically endorsing the tax as appropriate, since "war and matrimony are too closely affiliated." The joke conflates marital submission with wartime sacrifice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ae RESE: * Club Cocktails SERVED by men whose hospitality is of national repute—on every occasion that demands a real cocktail. Because no hand-mixed drink could possibly approach the smooth- ness, mellowness and fragrance of these perfectly blended, aged in the wood cocktails, . All popalar kinds—at your dealers | % G. F. HEUBLEIN & BRO., Hartford, New York, London | Importers of the famous Brand's A-1 Saace Life’s Premium to Subscribers Copr. Life Pub. Co. ee WHERE LOVE IS (By Angus MacDonall) A reproduction of this picture in full color, show- ing the vivid golden light effect of the desert. and measuring 15 by 10 inches on paper 21 by 16 inches in size, will be sent on each yearly subscription en- tered before April 1, 1915. A subscription to Lire is the best possible gift, whether to yourself or some one else—a copy of Lire every week, fifty-two copies a year, and this picture, all for the regular subscription price.* "Subscription, $5.00 Canadian, $5.52 Foreign, $6.04 LIFE PUBLISHING COMPANY 17 West 31st Street, New York The Cost of Showing You're Married The Treasury Department will not put a war tax on marriage licenses, but a bride who wants a certificate of marriage will have to pay ten cents for a war tax stamp.—Washington despatch to the “ World”. HIS is not excessive. Every bride who really wants to get married will not Iet this stand in the way. Many brides will probably feel that if they have been regularly married in the presence of witnesses they can get along without a certificate, even at the low price of ten cents. So they can. Certificates of marriage are not even so valuable as the photograpks of yourself you buy at public dinners you attend at a cost of two or three dollars, and which a few weeks afterwards are gratefully and sincerely swept out of the house. One rarely, if ever, sees a certificate of marriage framed and hung up in the front parlor along with the glass-case fruit and the crayon revenge you take on some near relative. When you cnter the average home, the lady of the house doesn’t Iring out and display to you her marriage certificate the first thing, as a bartender has to display his license. That isn't necessary. You can tell regularly married people by their looks. You can tell the husband by the way his ears go up when he hears his master’s voice, or her name mentioned. You can tell the wife in many ways, and by her hands. There are matrimonial hands—we don’t know why. And yct we think brides wherever possible should pay their ten cents tax on certificates. It’s a war tax and ought to be encouraged. War and matrimony are too closely affiliated not to stand by each other in time of stress. ail THE NEAREST PLACE TO GET GASOLINE o abso **“comlicbooks.conn