Life, 1915-01-07 · page 2 of 44
Life — January 7, 1915 — page 2: what you’re looking at
What you’re looking at
**Main Content:** This page is dominated by an advertisement for Buffalo Lithia Springs Water, a patent medicine claiming to cure ailments caused by overwork and poor diet. The ad endorses the product using a quote from Hunter McGuire, M.D., claiming the water contains undiscovered remedial agents. **The Cartoon:** "Orders from the Front" depicts a man presenting his large wife to a small boy with the caption "Hurry George!" The joke satirizes the advertisement's theme—suggesting the woman's size results from eating too much while exercising too little, the very problem the patent medicine supposedly treats. **Context:** This reflects early 20th-century attitudes about weight, health, and the marketing of dubious "cure-all" products to Americans concerned about modern lifestyle diseases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Yublished every Thursday. Annas! Subscription : Five Dollars. Single Copies, Ten Ceats. Price in England, Sixpence. ca ott — The average man eats too much, t exercises too little, and works too hard. His efficiency has gone to smash. Wy hore He cannot put 100% of energy into his 4 Nis Wy SS 1 work, because he is tired aad Lathes and %y : Cee, i worried, What he really needs is to eat ; a emt : less, exercise more and keep the poisons wed ( flushed out of the system by the use of noe . : ORDERS FROM THE FRONT } f BUFF ALO LITHIA The Financier and. the j : Emergency \ SPRINGS WATER oven ie el || was set to mind the moneys, and Buy a case (12 one-half-gallon bottles) and give it he was told, if an Emergency pit i a fair trial. Drink from six to eight glasses every cry out lustily and assistance would be day. Soon you will begin to get back that minus forthcoming. . energy. Your toned-up kidneys will purify the gor tae pe ie blood by sweeping out of your system the uric profitable, to ery “Emergency! acid and other poisonous products of faulty though none was imminent. y metabolism. As a result, your nerves will again At his cry the Public and the Public . become normal, your digestion will improve and Officials came running with all kinds you will feel like a new man. of Emergency devices and showered Buffalo Lithia Springs Water has had the endorse- them upon him. p e A number of times he did this and ment of the medical profession for over forty years. HUNTER McGUIRE, M. D., LL. D., late President American Medical Association, sai “I know from constant use of it personally and in practice that the results obtained from its use are far beyond those which would be warranted by the analysis given. I am of the opinion that it either con- tains some wonderful remedial agent as yet undiscovered by medical science, or its elements are so delicately combined in Nature’s laboratory that they defy the utmost skill of the great benefit always accrued to him thereby. But finally the Public and the Public Officials discovered his trick, and so, when a real Emergency arrived, they * brought no aid, and the Financier was destroyed utterly. Morar: Too many Emergencies spoil the game. E. 0. J. chemist to solve the secret of their power.” Write for booklet, ‘Springs of Health,” BUFFALO LITHIA SPRINGS WATER COMPANY (jet | " Buffalo Lithia Springs, Virginia . } / NEW YORK | deep, . America’s Latestand Most ways Lost Opportunities Refined and New York’s When Centermost Hotel you \ Only hoteloccupying anentire city block, a real Vanderbiltand Madison Avs. .43dand 4th drink Sts., adjoining Grand Central Terminal ask fi 0 LTH authorities do not evince their customary resourcefulness in dealing with the dog question, True, to issue an order that they all be muzzled is highly beneficial to the muzzle manufacturers and makes the unthinking portion of the public believe that the health authorities are zealous in the pursuit of their duty. 1000 rooms; 950 with bath — Room rates But how much more impressive it would be if, for instance, they got up a lot of ‘Toons for petmssent ocsapcocy, Large vaccines and serums and ordered them used on all dogs. They could get a vaccine for Sod, email balls Sanguet asd” dinieg fs ik : salons and suites specially arranged rabies and one for fleas and one for distemper and one for the mange—indeed, there petals ng Toot is hardly any limit. This, in addition to causing infinite trouble for dog-owners and discomfort for the dogs, would give a great impetus to the veterinarian profession and fill us with so much awe and respect for our health authorities that we would ever more consider them indispensable. I you sx doll full qua Rossk —_— John McE. Bowman Vice-Pres, comichooks.