Life, 1914-12-31 · page 6 of 41
Life — December 31, 1914 — page 6: what you’re looking at
What you’re looking at
This is primarily **advertising copy** for the 1915 Panama-California Exposition in San Diego, not political satire. The text emphasizes the exposition as "an entertainment of action and education," appealing to Americans' supposed preference for dynamic, moving spectacles over static displays. The advertisement highlights the exposition's Spanish Colonial architecture and promises visitors both entertainment (outdoor tea gardens, farm cultivation demonstrations) and education (manufacturing, machinery displays). It frames the event as showcasing American progress while romanticizing California's Spanish mission heritage. The "COME!" call-to-action and note that it runs "1915 All the Year" suggest this was promotional material encouraging tourism to the West Coast exposition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ans 3 10go Panama @alifornia of action and education IE people of this country want action; anything that moves, that does things, that acts, appeals to them, This fact has given the United States a world-wide reputation for being a country of action; the most progres- sive country on earth, For the same reason the great Exposition at San Diego is going to be the most entertaining exposition ever held. Here the visitor will see not only “still life” in the finished products of soil and factory; he will sec also the action of processes. There will be all that other exposi tions have shown of art, manufacture, machinery, products of soil, utilities of various kinds and of various peoples, and there will be a moving, throbbing real life exposition of the accomplishment of these things. There will be much to entertain one, out of doors; tea growing, small farm cultivation by extensive methods; large farm operation on gigantic scale, and such things; and indoors there will be every activity of modern day manufacture. This Exposition will not be ying; the soft, balmy air is healthful and_ strengt 1g; the picturesqueness of all the surroundings keeps the mind active and re- freshed; the memories of romantic days of Spanish Mis- sions entertain when you are moving about and when you stop to sit down and drink in the wonders of it all. Volumes could be written on the climate, the scenery from the Mesa or table land, on which the Exposition stands, the bay and sky, the islands and the sparkling sca; all this enhanced by the colorings of the most exquisite flowers, and rendered intoxicating by the perfume-laden ait—a paradise for the man or woman who has not known the joy of such an atmosphere of peace and rest. ‘esate $23 Five hundred miles to the north lies San Francisc during the greater part of 1915 will be held another tion, also celebrating the opening of the Panama Cai e two supplementing each other. When California celebrates, the Golden State's enthusiasm requires two outlets, On up the coast and across the Rockies there are other sights which make all land: onplace, It i Great Westof the Grand Canyon, the Y stone, the Painted Desert. the Great Tre: if that youshould see, and 1915s the time for you tosee it, when California with her two Expositions offers you the opportunity and special rates. COME! Come any time in 1915 mamas y el mar, eli sen ef ultimo tule ‘a who chose this sacted #pot feea the mountain and the von ince of the sunset foun. se of a glory yet to te. PATIO OF THE CALIPORNIA COVNTIES BVILDING mp OPY RIGHT 1014 CHARLDS DANIEL PREY >