Life — December 31, 1914 — page 6: what you’re looking at

What you’re looking at

# San Diego Panama Exposition Advertisement (1915) This is primarily **advertising copy** for the 1915 Panama-California Exposition in San Diego, not political satire. The text emphasizes the exposition as "an entertainment of action and education," appealing to Americans' supposed preference for dynamic, moving spectacles over static displays. The advertisement highlights the exposition's Spanish Colonial architecture and promises visitors both entertainment (outdoor tea gardens, farm cultivation demonstrations) and education (manufacturing, machinery displays). It frames the event as showcasing American progress while romanticizing California's Spanish mission heritage. The "COME!" call-to-action and note that it runs "1915 All the Year" suggest this was promotional material encouraging tourism to the West Coast exposition.