Life, 1914-12-31 · page 35 of 41
Life — December 31, 1914 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The main content is a Federal Motor Truck Company advertisement comparing "horse haulage" (debit) versus "federal haulage" (credit)—using accounting metaphors to argue that motorized trucks are more economical than horse-drawn wagons. The left sidebar contains an unrelated editorial essay urging New Year's self-reflection and spiritual inventory-taking. **Historical context**: This appears from the early automotive era when trucks were still novel enough to require marketing emphasis over traditional horse transport. The "debit/credit" visual pun treats business efficiency as a ledger entry, appealing to cost-conscious commercial readers. A smaller advertisement for Grand Marnier liqueur and a brief humorous quote about Captain Kidd's treasure complete the page. No political satire or caricature is present—this is straightforward early-20th-century product promotion dressed in Life magazine's typical witty framing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A New Year's Spiritual Invoice Wits the advent of the new year it is eminently proper that you should take a personal invoice. This in addition to counting up your dollars. After you have got all through meas- uring and tabulating your material accumulations, do the same with re- spect to your mental and _ spiritual accumulations. Take yourself apart and have a look at the workings. Do it with the utmost care, however, or not at all. Go at the job in a determined and systematic manner. Take nothing whatsoever for granted. Pull out all the drawers of your mind and see what rubbish they contain. Take each and every one of your fondest beliefs, not only those you learned in the school of experience, but also those which were imposed upon you by par- ents and teachers and preachers, lead them out into the light and scrutinize them carefully for traces of supersti- tion. Decide whether they are still worth the room they occupy or Make Your Haulage a “Credit” side of the ledger with many of the largest concerns rom Lirt’s addressed nm of umso- ress. whether they should go to the junk heap. Make a careful estimate of your temperament to see whether it is just exactly what you need in your home and office life and why not. With respect to your temperainent, for in- stance, stop and consider whether you always get angry at the right time, the right people and the right things. If you are going to be an efficient chauffeur of your own destiny, it is extremely important to know just when to throw in the anger clutch. F ste et the te Transportation is showing on the “credit” in business today. In every instance, Federals have reduced haulage costs, saved time and increased the transportation facilities. Federalized Transportation is more than just buying Federal Trucks—it means the intelligent application of Federal deliv- ery, with all its advantages, to your own haulage problem by experts. This work is done by the Federal Transportation Engineering Department; a careful study is made of your own particular case and the most efficient and economical Look ai he Ay leaves oF ll your plan of handling your goods is put into effect. opinions and see to whom they belong. If yours, dust them off and put them back in a more crderly arrangement than they were before. If not yours, return them to those from whom you borrowed or stole them. Overlook nothing, in short. Peer and pry into every nook and cranny of your mental and spiritual make-up— every crack and corner, every shelf and shaft, every bin and box, every closet and cubbyhole, every catch-all = and what-not. After you are all = This is in turn backed by the Federal Service in your own town, which insures you a use-service that is unequalled. The fact that so many well known houses in your own business have found Federalized Transportation the most efficient means of haulage is all the more reason for you to investigate it. Mim WRITE FOR THE BOOKLET—‘‘HENRY FORD AND THE FEDERAL*'* FEDERAL MOTOR TRUCK COMPANY 142-150 LEAVITT STREET DETROIT MICHIGAN a ¢ Grad Marnier LIQVOR MADE 1 N PARIS Purity certified toby theFrench Government WILLIAMS & HUMBERT U.S.Agents, 1158 Broadway, NewYork | SUOAUGUUUNAAUUUGSUEUOAUGOSOOUDOOOOOOSSOODOOANGOCONNUG CUCCOEEOOOGG CODE CEEOUEOOOON GOUG CUCOODUNONOOoooaaNoOOE SUUALAAOAAGELEAGUOHNOUOUULEUUEOUOOUOUUOHOCOUAOUOOCUOCAOGOANANOOUOEGOGOOOEAOOOUOUOLOOUOGEAEONOGOOUOUOAEOCUOUOU AUN OOOOCOONtTS through, and it should consume fully a week, you can then forget about the whole matter at once and continue along your old ways, secure in the knowledge that nothing could possibly swerve you from your evil course. Ellis O. Jones. A Pirate’s Brutal Remark Captain Kidd buried his treasure. “If I were Mrs. Kidd I would hide it in the top bureau drawer,” he as- serted.—New York Sun. DEAR HEART! comicbooks.com