Life, 1914-12-10 · page 4 of 40
Life — December 10, 1914 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **Christmas gift advertisement** for Life magazine subscriptions, not political satire. The top cartoon illustrates the phrase "Better Late Than Never" through a procession of men carrying increasingly elaborate Christmas gifts—progressing from a small boy with a simple present to men laden with large bundles, wreaths, and gift bags. The visual joke suggests that even tardy gift-givers eventually arrive with their presents. The advertisement below promotes giving a **Life subscription as a Christmas gift**: for one year ($5.00), recipients receive the magazine "every Tuesday" plus a greeting card. A decorative illustration shows a cherub or putto emerging from a gift box. The text emphasizes this solves holiday shopping hassles by sending money directly to Life's offices instead.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is a miniature reproduction of the card. sent with three months’ subscriptions. An equally attractive one 1s used for yearly orders. Better Late Than Never There Is Yet Time to Obey That Impulse If you wish to rid yourself of the bother of shopping and to send a Christmas gift to some friend now, send us the money at once (see coupon), and we will send him a_ beautiful card announcing the fact that he will receive Lire every Tuesday during the coming year. “ WHERE LOVE IS,"" handsome premium picture in colors, given with each yearly subscription. i a The Christmas Number of Life / Offer is now on sale everywhere. / Enclosed 25 Cents a copy. / find One Dol- . Yar (Canadian $1.13, Foreigs $1.26). ‘Send Lire for ‘three months to Open only to new subscribers; no sub scription renewed at this rate. LIFE, 17 West 31st Street, New York n One Year, $5.00. (Canadian $5.52; Foreign, $6.04.) MI AT th sic M ing ea fe del chi co! the pal Ski wi esc ers tor sil cat wa hor N\ AD aire 2 te