Life, 1914-12-03 · page 9 of 92
Life — December 3, 1914 — page 9: what you’re looking at
What you’re looking at
This is a 1915 promotional advertisement for the Panama-California Exposition in San Diego. The page celebrates the opening of the Panama Canal by encouraging Americans to visit the exposition, which showcases Spanish colonial architecture and southwestern landscapes. The text frames this as "the West of Your Country"—positioning the exposition as a chance to experience American frontier heritage and natural wonders (Grand Canyon, Yosemite, etc.). It's notable for marketing California's Spanish past alongside American expansion, emphasizing that 1915 is "the time for you to see it." The accompanying photographs show ornate Spanish colonial buildings with domed towers and courtyards filled with visitors, establishing the exposition's architectural appeal. The circular seal indicates official California endorsement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
¢ hundred miles to the north lies San Francisco, where during the greater part of 1915 will be held another Exposition, also celebrating the opening of the Panama 1, presenting to the world many features differing from the position Beautiful—the two supplementing one another. When California celebrates, the Golden State's enthusiasm requires two outlets. This Is the West of Your Country tin which you find a civi Egypt; it is the Great West of the G the Yosemite, the Yellowstone, the Painted Trees; the Great West that is old, yet young. open, off rgcous landscape of unchanging verdu with the flashing crimson and gold and purple coast, offering a dream issance of old Sp: and troubadour and seforita dwelling in the quaint balconies and plazas and patios of this magic city. This is California’s gift for 1915 for all the year. It cannot quite be del g y door on Christmas morning, but arest ticket agent will tell you all about it. See that your ticket in 1915 reads San Diego 1915 “Ob! Espafia, como mi j All por ti latia en tiempo: the “How much of my young heart, O Spain, Went out to thee in days of yore Year —Loi comicbooks.com