Life, 1914-12-03 · page 84 of 92
Life — December 3, 1914 — page 84: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes Hamilton watches, marketed as "The Railroad Timekeeper of America." The ad displays seven watch models with prices ranging from $28.99 to $80.99, emphasizing accuracy and durability—qualities crucial for railroad workers who depended on precise timekeeping for safety and schedules. The tagline positions Hamilton as the trusted choice for professionals requiring reliability. The text stresses that regardless of which model customers select, they receive "Hamilton Accuracy"—a brand promise. It notes watches come in "handsome leather display boxes" and offers a free booklet called "The Timekeeper." At bottom, a small photo shows a railroad conductor, reinforcing the product's association with railroad work—the era's most demanding timekeeping application. This represents early 20th-century advertising strategy: associating consumer products with professional expertise and safety-critical industries to build brand credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whatever Hamilton You Select— Either to Give or to OWn—Whatever Its Price—It Has Hamilton Accuracy Here are seven of the thirty models of the famous Hamilton Watch. They will give you an idea of the wide range of style and the beauty of the designs in which Hamilton watches are made. Your own jeweler will tell you that, no matter which model you choose, you are certain to get marvelous accu- racy and dependable durability in a amiltondfatch “The Railroad Timekeeper of America” Any railroad man or any man or woman who must have accuracy and who knows watches will tell you that the Hamilton is 2 watch that may ays be relied on—that the name “Hamilton” is a per safeguard in watch buying. A Hamilton watch is always guaranteed in every part and particular. Cased Hamiltons are mounted in handsome leather display boxes. Sent on Request—the Hamilton book, “‘ The Timekeeper ” This book describes all Hamiltons and also gives many interesting facts important to you if you are considering buying a good watch. May we send you a copy? Brief Descriptions of the Hamiltons Shown on This Pag> Hamilton No. thinnest ch made ii achieventent 3 Nickel by jewel Ks Ps Breguet b <risation peratures isechronism and five positions. Trice $80, to $t50. Mamiltor No. 9x8 —Lady's Bracelet Watch. Although dainty ‘in size, h has H. n Aci 7 extracfine ruby jewels in gold settings. Treguet In 14K. solid gold case, with movement, 17 pensation bal. e $. , 14K solid gold case, € ruby jewels, micrometric regulator, yensation balance, a ljusted to ture, isochro- $s $40 Price $30: for ler escapement, ysted. to temperaty y and five posi- Which most rail 2 ioxelsy Breguet a B. patent regulator, to be Price, ly's watch. To be cased by yor “ Price $30 for “ movement al Our ladies’ watches are made for . The require: ments for them are as exacting as for our men’s high-grade watches. Cenadian Standard Prices Supplied om Application Hamilton movements ina variety of models can be purchased of your jeweler, without case, to be fitted to your present case or any case you may sclect. Goon arability ta service Hamilton Watch Company, Dept. K, Lancaster, Pennsylvania Contactor C. Smith uf the Chica, oR eat! It’s a Hamilion® comicbooks.com