Life, 1914-12-03 · page 82 of 92
Life — December 3, 1914 — page 82: what you’re looking at
What you’re looking at
This comic dialogue mocks the emerging "soft sell" automobile sales technique of the early 1900s. A car demonstrator employs exaggerated honesty and flattery to manipulate prospect Dubton—claiming the car has minimal profit margin, admitting he's "almost sorry" to mention hills, pretending to forget how to change gears, and insisting others are waiting to buy. The satire exposes how salesmen weaponize false candor and artificial scarcity to appear trustworthy while actually manipulating buyers. Dubton, recognizing the ploy after hearing similar tactics elsewhere, ultimately agrees to buy because the demonstrator's transparency seemed genuine—completing the circular con. The joke targets both the manipulative sales culture emerging in American commerce and the gullibility of consumers who fall for such performances.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Watt LIFER f4.8 &1 gin Wonder Tales Lost in Struggle with Prisoners | Recovered after Strenuous Night “My father gave me my Elgin Watch in London, when I emigrated to Canada. I joined the Royal Northwest Mounted Police at Regina, and during my three years in that force my watch got some rough handling. On one occasion another constable and myself had arrested some drunken Indians, and had trouble getting them into a four-horse wagon to take them to the lockup. Arriving there, I found my watch missing. Next morning I found my ELGIN Watch lying on the bottom of the wagon, still going. The watch must have fallen out about 24 miles down the rough trail. The watch had ridden in the bottom of the wagon all thatdistance and was still keeping perfect time. . For Christmas Giving there is no more practical, worthy gift than an Elgin. Here are four fine Elgins, all suitable for gifts: LORD ELGIN ‘The Masterwatch—here illustrated, $135 to $85. LADY ELGIN A daloty Timekeeper— pendant and. bracelet, A wide range of prices. B, W. RAYMOND ‘The Railroad Man's Watch, $30 to $32.50, G. M. WHEELER 1° Foremost Medtam Priced Watch, $50 to $25, Aub your Eleineer—your ducal jrweler—ta shove you diferent madelt. Beallet on request. ELGIN NATIONAL WATCH CO. Elgin, Minois Driving a Bargain 'HIS car,” said the demonstrator, “for eighteen hundred and fifty dollars represents the fullest value on the market. Just for fun, how much profit do you suppose there is in each one of ’em?” “Oh,” replied Dubton critically, “say, eight hundred dollars.” The demonstrator smiled. “Of course that’s a joke,” he re- plied. “I have a keen sense uf humor myself. No, sir! Just fifty—believe me! Our motto is material first— Profit afterwards.” “How fast can it go?” said Dubton. “Well, sir, I'm going to be honest with you. We don’t want to sell too many cars anyway this year. Next year we may feel differently. You sce, it’s only a fad with the president of our company. That man would ac- tually take pleasure in losing money on a car—if he thought it was just the car for the American people. Arjy- thing from six to sixty—that’s our motto.” “It's a good hill-climber, I sup- pose?” said Dubton, “Well, sir, Iam almost sorry you mentioned hills. You sce, since I've been driving this car I have forgotten there were such things. Would you believe me, yesterday a man wanted me to show him how to change the gears, and for a moment I couldn't do it? I hadn't done it for so long I'd actually forgotten how.” “But didn’t you change gears on that last hill?” asked Dubton. “I thought——” The demonstrator chuckled. “Excuse me,” he said; “of course, if you were an old driver of cars you'd understand. You see, every car, when it comes from the factory, has to be broken in.” They got out at Dubton’s house, Said Dubton: “T don't believe I can decide about getting this car just now.” * “That's all right, sir. No hurry at all. I will say this, that we are run- ning short—four others looking at this one. If you wait until next week I can’t guarantee the delivery. But I want you to take your time. We sim- ply wouldn’t sell you a car if we thought you wanted it in too much of a hurry.” Dubton reflected. “You've been honest with me,” he “and I’m going to be honest with you. I’ve tried a number of other cars and listened to other demonstrator: “Wouldn't sell you this car if you hadn't, sir. The more other cars you see, the better for us.” If acensus of business |men in the large cities could be taken to discover their average physical condition, re- sults would show that the great majority of them suffer from sluggish kidneys, nerves un- strung, dyspepsia, bladder dis- orders, uric acid, rheumatism or one or more of the many ills that are caused by lack of proper exercise and diet. The remedy—be careful of what you eat, exercise more and keep the body flushed out by copious drinking of BUFFALO LITHIA SPRINGS WATER Tt tones up the kidneys and purifies the blood by cleansing the system of the poisonous products of faulty metabolism. As a result, gout, rheumatism, gravel, renal calculi, albuminuria and Bright's Disease are relieved. Leading physicians have endorsed and prescribed Buffalo Lithia Springs Water for over forty years. HUNTER McGUIRE, M.D., LL.D., late President American Medical Association, said: “‘I know from constant use of it personally and in practice that the results obtained from its use are far beyond those which would be warranted by the analysis given. Iam of the opinion that it either contains some wonderful reme- dial agent as yet undiscovered by medical science, or its elements are so delicately combined in Nature's laboratory that they defy the utmost skill of the chemist to solve the secret of their power.” Buy a case of Buffalo Lithia Springs Water from your druggist. 6 to § glasses a day will do much toward bring- ing back your good health again. Write for our booklet, “Springs of Health.” Buffalo Lithia Springs Water Company Buffalo Lithia Springs, Virginia “Then I'll take the car on one con- dition.” “Yes, sir; and that?” “Of all the demonstrators I have heard, you're the best. I don't believe, so far as cars go, it makes much dif- ference. And so, my friend, I'll take your car if you'll take me out every day for a week and talk about it. You see, when I get a car I want to be able to lie about it so well to my friends that they will think I have always had one.” comicbooks.com