Life, 1914-12-03 · page 79 of 92
Life — December 3, 1914 — page 79: what you’re looking at
What you’re looking at
This is a **silverware advertisement**, not a political cartoon. It promotes Reed & Barton's "Heppelwhite Silver" flatware and serving pieces. The ad appeals to consumers by linking the product to classical design: Heppelwhite patterns allegedly borrowed proportions from Ancient Athens over a hundred years prior, suggesting timeless aesthetic value. The accompanying image shows an open flatware chest displaying organized place settings and serving utensils. The sales pitch emphasizes that these designs remain "not yet old" despite their ninety-year history, positioning them as heirloom-quality pieces for discerning buyers. The company invites interested customers to request a free book titled "Chats About Silver." Reed & Barton, based in Taunton, Massachusetts, lists multiple retail locations and jewelers as distribution channels. The Eagle and Lion trademark serves as the company's quality mark. This represents typical early 20th-century luxury advertising targeting middle-to-upper-class households seeking both practical and culturally prestigious tableware.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reed & Barton. Heppelwhite Silver ec OOD art is always young — always new. The curves and proportions which Heppelwhite borrowed more than a hundred years ago from Ancient Athens were perfect and beautiful— just as they are in this masterpiece pattern of silver- ware named after the master of line and balance. If you are interested in the Meaning and inspiration of silverware patterns and decorations, write for our free book, ‘Chats About Silver’’—an art creation in itself and a most appeal- ing human document. : HAf | | and they are not yet old. Pra usefulness, thorough trustworthi- ness and never-lowered i buying ver that is to become heirlooms, one looks instinctively for the tiny but significant Eagle and Lion trade mark. Offered by Leading Jewelers Everywhere REED & BARTON Taunton " “ Massachusetts Represented at Sth Ave. and 32d St., 4 Maiden Lane, New York Boston Chicago SanFrancisco London Paris Cache Table should hold the attention of anyone secking tha