Life, 1914-12-03 · page 65 of 92
Life — December 3, 1914 — page 65: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes Goodyear's "No-Rim-Cut" automobile tires. The ad argues that Goodyear's market dominance—claimed as "largest in the world"—proves superior quality through consumer choice over 15 years. It lists four exclusive features: the No-Rim-Cut design, an "On-Air" curing process, rubber rivets, and All-Weather treads. The pitch emphasizes that Goodyear's expensive manufacturing ($450,000 yearly for one process alone) justified historically higher prices, but now economies of scale have lowered costs while maintaining quality. The ad appeals to practical motorists: choose tires based on what millions of drivers have already tested and proven safe. This represents early-20th-century industrial advertising: emphasizing research investment, technical innovation, and market dominance as proof of reliability—before modern consumer skepticism of such claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
KK ¥EPLLIFER RAE After 15 Years in the Spotlight Goodyears Play the Leading Role No Other Tire Endorsed Like This How can you know which tire excels— which has super-quality? Not by looks, not by claims, not by vague impressions. And not by verdicts here and there. The surest guide is the vote of all Motordom, after years of experience with illions of tires. That's why we cite Goodyear tire sales— largest in the world. Andthe Goodyear amaz- ing gains | In the fiscal year just ended we sold nearly 134 million pneumatic automobile tires. That hows men’s seasoned preference. They have tested these tires for 15 years, on hundreds of thousands of cars. It is ev- ident that Goodyears have excelled, on the average, as safe, sturdy, enduring tires. The Long, Hard Road The road to this place has been long and hard and costly. Our research work alone has cost us $100,000 yearly. Costly materials, features and methods are needed for such a tire. One exclusive process—our “On-Air” cure—costs us $450,000 yearly. For years this high manufacturing Cost was ahandicap. Our No-Rim-Cut tires, in days of small output, were priced one-fifth higher than other standard tires. Wechad to prove them more than one-fifth better. Four Major Savings Our place was won, in large part, by these four exclusive features: OurNo-Rim-Cut feature—controlled by secrecy—which completely .ends rim- cutting. Our “On-Air” cure—used by us alone —which saves countless needless blow-outs. Our rubber rivets “toned during Goons YEAR AKRON. OHIO No-Rim-Cut Tires With All-Weather Treads or Smooth | vulcanization. ‘This patent method re- duces loose tread risk by 60 per cent. All-Weather treads — tough and double-thick, flat and smooth-run- ning, sharp-edged and resistless. Let the Tires Tell The tires will tell you what these things mean in safety and strength, less trouble,more mileage. Give them a chance—let them prove it, Do it now, for this All-Weather tread means the ideal winter tire. You will save in first cost, because our matchless production has brought prices down and down. You will save in last cost. You will save annoyance. How can you doubt this when Goodyear tires hold the place they hold? Any dealer will supply you: It the wanted size is not in stock, he will get it from our nearest branch. The GOODYEAR TIRE & RUBBER CO. ‘AKRON, OHIO comicbooks.com