Life, 1914-12-03 · page 3 of 92
Life — December 3, 1914 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or commentary**. It's a Victor Talking Machine Company advertisement promoting Victrolas as Christmas gifts. The image shows an elegant indoor social gathering with well-dressed men and women in formal attire, likely from the 1920s era based on clothing styles. The scene depicts a party or reception where guests are enjoying entertainment together—the implicit promise being that a Victrola phonograph would enable similar social occasions in one's home. The ad emphasizes the machine's appeal to "the entire family—and all your friends besides," positioning it as a luxury item that facilitates both family entertainment and social gatherings. Prices ranged from $10 to $200, making it accessible across income levels. The "His Master's Voice" logo appears at bottom right. This reflects the Victrola's cultural significance as a status symbol and centerpiece of early 20th-century home entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Victrola for Christmas The world’s best music and entertainment for the entire family—and all your friends besides. Christmas time—and all the time. There are Victors and Victrolas in great variety of styles from $10 to $200, and there are Victor dealers in every city in the world who will gladly demonstrate them and play any music you wish to hear. Victor Talking Machine Co., Camden, N. J., U.S. A. ye ‘* Berliner Gramophone Co., Montreal, Canadian Distributors y Always use Victor Machines with Victor Records and Victor Needles— ea ‘There is no other way to get the unequaled Victor tone ber ‘ .: WIS MASTTRS Voicr New Victor Records demonstrated at all dealers on the 28th of each month comicbooks.com