Life, 1914-12-03 · page 20 of 92
Life — December 3, 1914 — page 20: what you’re looking at
What you’re looking at
This is **not a cartoon but a commercial advertisement** from Life magazine (page 988). It promotes alcoholic beverages—wines, spirits, and liquor—sold by E. La Montagne's Sons, a distributor with locations in New Orleans, New York, and Chicago. The headline "No High Prices!" and the claim that "consumers are protected by liberal reserves" suggest this ad addresses **economic anxiety about inflation or price gouging**, likely from the post-WWI era (circa 1920s). The advertiser reassures buyers that abundant stock prevents price increases. The ad lists prestigious European brands (French clarets, Portuguese ports, Scotch whiskey, Irish whiskey, rum) alongside American products (Gordon Gins, Green River Whiskey), emphasizing variety and quality to attract customers concerned about both affordability and product scarcity. This reflects early 20th-century consumer culture and commercial messaging rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LAMIMHKH CIFE fecitaes) | NoHigh Prices! — CONSUMERS ARE PROTECTED BY LIBERAL RESERVES OF BARTON & GUESTIER CLARETS, SAUTERNES AND OLIVE OIL SANDEMAN PORTS AND SHERRIES GORDON GINS WILLIAM WILLIAMS &SONS SCOTCH WHISKEY JOHN POWER &SON IRISH WHISKEY HENRY WHITE & CO. RED HEART RUM GREEN RIVER WHISKEY E.LA MONTAGNE’S SONS 15 SOUTH WILLIAM ST. NEW ORLEANS NEW YORK CHICAGO