Life, 1914-12-03 · page 14 of 92
Life — December 3, 1914 — page 14: what you’re looking at
What you’re looking at
This is a straightforward advertisement for McCallum Silk Hosiery, a company based in Northampton, Massachusetts. The image depicts a well-dressed gentleman in a coat and hat walking a small dog while carrying wrapped packages—presumably gifts. The advertisement is styled as a gift-giving suggestion, with the headline "Silk Stockings?" proposing that silk hosiery would make excellent presents. The ad lists specific product numbers (No. 113, 201, 153 for women's stockings; No. 326 and 329 for men's hose) and emphasizes quality features like "fine black all silk" and "hand embroidered clocks." The illustration's genteel figure and leisurely scene suggest the aspirational, luxury positioning of the product to early 20th-century consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Silk Stockings?” Of course, some beautiful silk stockings would be just the thing! Something a little better than she would buy herself. She’d like McCallum's No. 113—very fine black all silk hose, known to be the most satisfactory silk stocking made. Or, No 201—very sheer, with hand embroid- ered clocks. McCallum’s No. 153 are made in any color to match shoes or gown on a few days’ notice. RM? Calhamn Silk Hosiery If you're making gifts of men’s hose—ask for McCallum’s No. 326—pure thread silk, heavy weight, black and colors. And No. 329—rib- shot silk, the most distinctive hose on the market. Sold at the Best Shops Everywhere McCallum Wosiery Company, Northampton, Mass.