Life — November 26, 1914 — page 44: what you’re looking at

What you’re looking at

This is a **Pall Mall cigarette advertisement** from *Life* magazine (November 26, 1914). The page features a product-focused design rather than political satire or cartoon commentary. The ad displays a Pall Mall cigarette package centered within concentric circular frames, rendered in Art Deco or modernist style. The text promises "A Shilling in London / A Quarter Here," indicating the brand's international pricing and positioning as a premium product. A heraldic emblem (appears to be a coat of arms) at the bottom left suggests the cigarettes' British heritage and quality credentials—important marketing during an era when British products carried prestige among American consumers. This is pure commercial advertising with no satirical or political content.