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Life, 1914-11-12 · page 6 of 48

Life — November 12, 1914 — page 6: what you’re looking at

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Life — November 12, 1914 — page 6: Life, 1914-11-12

What you’re looking at

This is primarily a **promotional advertisement** for the 1915 San Diego Panama-California Exposition, celebrating the Panama Canal's opening. The page is not satirical—it's marketing copy. The text encourages Americans to visit California during 1915, highlighting the Exposition's attractions: Spanish Mission architecture, gardens resembling the Garden of Eden, and exhibits showcasing manufacturing and agriculture. The ad emphasizes San Diego's affordability compared to home living. The illustrated borders show Spanish Colonial architecture and period figures in costume, reinforcing the Exposition's "dream city of the old world" theme. At bottom, it quotes Columbus ("Haber lo que tu, O! 1915 / España, Nunca soñaste") to connect the exploration narrative. This is standard early-20th-century advertising—promoting regional tourism and celebrating American technological progress via the Panama Canal achievement.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Your Opportunity to see California and Her Great Exposition Celebrating the Opening of the Panama Canal OME time during 1915 you will contemplate a trip— to lake or mountain, seashore or camp. All the fun, the recreation, the health you count upon will be yours, plus a wealth of knowledge on the garden spot of America, if you come to California and her great Expositions, San Diego and San Francisco. tots is the “year of decision” and California is the land of oppor- tunity. You don't know all that this life holds for you until you have seen Southern Californi When the cold winds chill you to the bone, and the flowers and grass are gone at home, pack a trunk and bring the family to San Dieg: Take advantage of the low railroad rates. You can live in San Diego henner than you can_at home, whether you stay a week or a lifetime. Perhaps—very likely, in fact—you will find here freedom from your struggle for financial independence. And the Exposition! San Diego has built an Exposition whi docs not remotely resemble any other Exposition, past or pres is a dream city of the old world—a paradise of multi-colored flowers and verdant foliage. It is a big Garden of Eden in which are massed the counterpart of all the wonder spots you ever saw in your life or picture. The buildings are low—of Spanish Mission architecture. Purple bougain- villea and clinging roses of every bue climb to rug-draped balconies. Flocks of pigeons hover above the towers, where mission bells swing as in days of oid. Long. shaded, restful arcades, with here and there a Spanish dancing girl with her tinkling tambourine or castanet, blend with the picture. These buildings house no rows of tiresome exhibits of finished products ead, they throb with action. The development of manufacturing as a i Apparatus, machinery, tools, instruments from the big plants of the world have been transplanted to show you how the things you use and wear and eat are made. There's a to-acre model farm, where you can get the facts and hgures for that little place you have been dreaming about for the future. A tea planta- tion, and a thousand other marvels which you wouldn't miss for the worla. ‘Think of missing it all and having to get it second-hand from your friends who saw. Five hundred miles to the north lies San Francisco, where during the greater part of 1915 will be held another Exposition, also celebrating the opening of the Panama Canal, presenting to the world many features differing from the Exposition Beautifal—the two supplementing one another. When California celebrates, the Golden State's enthusiasm requires two outlets. This, is your opportunity to see California—San Diego, Los Angeles. Riverside and San Francisco. To see the Grand Canyon on your way out and Yellowstone Park on your way back. The railroads, the hotels and Exposition have all combined to make it easy for you. Ask your railroad ticket agent for the facts, then Get your ticket for San Diego “Hacer lo que tu; Oh. Espata, Nunca sonast Cervantes AIL * “To do what thou, O the Spain, did never dream.” —Cervantes. Year