Life, 1914-11-12 · page 4 of 48
Life — November 12, 1914 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, presented as a humorous dialogue. The cartoon shows someone calling Santa Claus to announce they'll give *Life* magazine subscriptions as Christmas gifts instead of shopping for individual presents. The joke's appeal is practical: gifting subscriptions saves time and money while recipients "always" want the magazine. The two small illustrations depict typical office/home scenes from the era. The ad emphasizes the convenience angle—a relatable pitch for busy holiday shoppers. A "Special Offer" section mentions a Christmas card reproduction available to new subscribers, with pricing for domestic ($5.00) and foreign ($5.52-$6.04) subscriptions. This reflects mid-20th century consumer culture and magazine subscription marketing strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ree come “Hello! This you, Santa?’ “Hello! Yes. What can I do for you?” “Just called you up to say that I am going to cut out my shopping this year. Instead, I shall send Lire as a Christmas present to a number of my friends. Saves time. Saves trouble. And it’s always just what they want.’’ Do Your Christmas Subscribing Early We shall publish shortly in this page a reproduction of the Christmas Card which we send to all those who are so fortunate as to receive LIFE this year as a Christmas Gift. PA Special jer Enclosed find One Dol- (Canadian Foreign $1.26). Send Live for three months to This is page Number Two of the absorbingly interesting series on the best method of becoming a regular subscriber to Lire—a step that should not be lightly y taken, oO " bscribers; i Therefore be careful. Avoid reading “ WHERE LOVE 1S,” Sfiption Fenewel at this tates this page, otherwise you may be drawn handsome premium picture into the stream of our circulation be- in colors, given with each / LIFE, \7 West 31st Street, New York 68 fore you know it. yearly subscription. Ove Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) icbooks.com