Life, 1914-11-12 · page 36 of 48
Life — November 12, 1914 — page 36: what you’re looking at
What you’re looking at
This page mixes humor content with period advertisements. Key satirical pieces: **"Our Foolish Contemporaries"** opens with "Morituri Salutamus" (Latin: "We who are about to die salute you"), a mock-serious poem about blonde women dyeing their hair—satirizing vanity and the era's obsession with hair color as status symbol. **"Over Delicate"** mocks a small-town council's absurdly prudish tax ordinance: charging dogs $1 for males but $3 for females ("vice versa"), apparently to avoid saying "female" directly. The satire targets excessive propriety. **The Fort/Fortress joke** plays on "fort-ress" as literally "harder to silence"—wordplay on marital conflict, likely mocking nagging wives. **Advertisements** include cigarettes, whiskey, and a "Sexology" book—reflecting the era's emerging frankness about sexuality alongside persistent prudishness that the satire highlights. The overall theme: mocking contemporary American hypocrisy, excessive delicacy, and vanity during the Progressive Era.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Morituri salutamus, We about to dye salute you, Blondes you heretofore have found us— Morituri salutamus— Now we freely do confess us. Every tress shall change its hue— Morituri salutamus, We about to dye salute you. —The Purple Cow, ntul of Abbott's Bitters with your Grape Fruit A akes an ideal a tizing toni ple bitter mail, Seta in stamps. C. W. Abbott & Co., Baltimore, Md. Utter Proof “Do yer love me, ’Erb?” “Love yer, "Liza, I should jest think I docs. Why, if yer ever gives me up I'll murder yer, I can't say more’n that, can 1?"—Punch. Correct Hr: What course is Sarah studying at that boarding-school? St: I can't remember, but I think it's cosmetics.—Stanford Chaparral, MARMAY MONOGRAM CIGARETTES Add a Touch of Distinction at No Extra Cost le by HAND for fastidious smokers, of Highest Type TURKISH Tobacco blended to sult YOUR taste. Your own Monograt rest. Coat-of-Arms Fraternity Marks, without ex! oat RIAL ORDER 100 FOR $2.00 MARMAY MFG. CO., 136-138 So, 4th St., Philadelphia THE UTMOST IN CIGARETTES It was in a small Southwestern town that the town council, which we infer is becoming unduly delicate, caused this ° netice to appear in the local newspaper when a tax on dogs was imposed: “Tax on each dog—male, one dollar; vice versa, three dollars.” —Harper's Magazine. Mrs. Hewprck: Is there any differ- ence, Theodore, do you know, between a fort and a fortress? Me. Henrscx: I should imagine a fort-ress, my love, would be harder to silence !—London Opinion. SEXOLOGY ; Ullustrated) by William H, Walling, A. d., M. D., imparts in a clear wholesome way, in one vol Keowledge a Young Man Should rated. $2.00' postpaid. People’s. Opiatons"* and Tabie of Contents. 797 Perry Bldg. Phila., Pa. Since 1823 we have made our Whiskey for the man who drinks wisely. Our best customer—always—is the man who uses good things moderately. So, for his protection we invented the Non- Refillable Bottle—that he may be sure of getting Real WILSON—mild and mellow—every time. FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 East 31st St, N.Y. That's All! CANTERBURY COPPER STEIN SET Send for description and, if you wish, include 60c for small copper bowl with your mono- ass, CLEWELL STUDIOS LST., CANTON, OHIO ALL WOOL AND A YARD WIDE comicbooks.com