Life, 1914-11-05 · page 6 of 48
Life — November 5, 1914 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward automobile advertisement for the White Motor Company of Cleveland. The page features a luxury car model (White #45) with technical specifications and promotional text emphasizing the company's engineering leadership. The advertisement highlights mechanical innovations: electrical starting and lighting (noted as a 1911 advancement), stream-lined body design, and quality construction. Two circular inset photographs show interior mechanical details—the engine compartment and dashboard controls—to demonstrate sophisticated engineering. The copy uses period business language ("leadership is a principle") to position White cars as premium vehicles combining mechanical excellence with aesthetic design. This represents typical early 1920s automotive advertising emphasizing technological innovation and craftsmanship to justify higher prices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
White . Completely equi; |—Mono-top, rain vision ventilated windshield, 1 ee ee ee al cavtoes Cad Te ‘THE: LATEST- WHITE Leadership in Body Design Added to Leadership in Mechanical Construction HE insistence upon quality | which has always dominated the mechanical construction of White Motor Cars is now given expression in every line of the body. The latest White presents the finally- fected stream-line—without a reak, without an angle. The eye sweeps naturally and easily along and over the entire car. Even the conventional back of the front seat —always awkward in appearance—is gone— absorbed in the artistic cowl effect. 4 ry = = s 2 = = = = = & = = 2 = = = = = = s 4 : s = The wide doors open into roomy compart. ments; the. fittings are what you expect in such acar. “The seats are low, with heavy straight-grain leather upholstery—the sensa- tion ts that desirable one of sitting in the Gar, not on it. In these latest productions no detail has been omitted which would give The White an ex- ternal appearance on a pat with the mechan- ical goodness which has been the stren of the phrase, “KEEP YOUR CAR.” ‘The dash is clean; the control is unified and concentrated on the steering post; the driver has every element governing the speed, guid- ance persion of Os cat cade his fingers, ready for instant manipulation. ‘The leg room is more than ample. White leadership is a principle ‘The important and fundamental improvements in automobile construction and operation—the features that are exploited most widely today—have been basic principles in White Cars for years. In 1909 The White presented the first monobloc, long-stroke, high-speed motor—the type of motor heralded as a sensation today, and which has proved its superior efficiency so often. In 1910 The White presented the logical left-side drive—the first high grade car to break away from European traditions and give the American public the proper drive for “American traffic rules. In 1911 The White presented electrical starting and lighting, with the tremendous advantage of the non-stallable engine, and White foresight gave to the public the system that has so universally proved its superiority—at a time when mechan- ical, pneumatic and explosive starting systems were at the height of their popularity. From time to time other important improvements have been perfected and then brought out in White Cars. The White is replete with dominating ideas in mechanical construction and in the attributes of comfort and beauty. WHITE DEALERS WILL GIVE FULL INFORMATION CONCERNING THESE LATEST WHITE CARS. Janufacturers of Gasoline Motor THE WHITE COMPANY, Cleveland, eT ee Fry RnnepsiAntPARROPARDODsRLET SALE PFARGPFILECTSNVOSSIRUPOSIREPALODFARPSSALENSRTSSSALOSSELOSHLROTTLOGEALECT TING? CIINA9OILO>OsINDOSSIUREURPPFINDOTSILESOSIRDLEAIABOSSINDCRS® WHITUTI UL S ITIZINITI ERR ek GH ARTS HALL ACLIAALLIIC comicbooks.com