Life — November 5, 1914 — page 48: what you’re looking at

What you’re looking at

This is a full-page advertisement for Fatima Turkish Cigarettes, not a political cartoon or satire. The ad features the product's distinctive package—a tin with a crescent moon and star (Islamic symbols)—and claims it is "the best known and best liked package of cigarettes in the world." The copy emphasizes the cigarettes' "distinctive excellence" and popularity. The ad is placed in *Life* magazine from November 1914, during World War I. The "Turkish" branding and Islamic imagery were marketing strategies common in early 20th-century cigarette advertising. The manufacturer is listed as Liggett & Myers Tobacco Co. This is straightforward commercial advertising rather than editorial content or satire.