Life, 1914-10-29 · page 6 of 44
Life — October 29, 1914 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a full-page ad for the Overland automobile (Model 80), manufactured by the Willys-Overland Company in Toledo, Ohio. The ad's rhetorical strategy is its only noteworthy element: the headline claims "Every Advanced Feature But no Advance in Price"—emphasizing that despite numerous technological improvements (underslung springs, electric lighting, ignition system, larger wheels), the price remains $1,075. This was a common early-20th-century sales tactic: reassuring consumers that innovation needn't mean higher costs. The illustration shows fashionably-dressed people in/around the vehicle, typical period advertising imagery meant to convey modernity and desirability. There is no political or satirical content visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every Advanced Feature But no Advance in Price @ The new Overland has one of the most (advanced and most admired body designs of the season. @ The new Overland has a larger tonneau. q The new Overland has the most advanced and most practical type of underslung rear springs. @ The new Overland has the most advanced electric lighting and electric starting system. @ The new Overland has the most advanced ignition system. @ The new Overland has larger wheels and tires. Yet in spite of these and numerous other advanced and costly features the price has not been advanced. Orders are now being taken for immediate delivery. Specifications: Motor 35 h. p. Electric starter—Electric lights Wheelbase, 114 inches New fall stream-line body High-tension magneto— 34 inch x 4 inch tires Tonneau, longer and wider no dry cells necessary Demountable rims—1 extra Thermo-: ling Left-hand drive—Center control Five-bearing crankshaft Body: beautital new Brewster Rear axle, floating type green finish ; Masdiniss Glslscse sa apie” Plas Gansta’ DLE The Willys-Overland Company, Tole do, Ohio comicbooks.com