Life, 1914-10-29 · page 42 of 44
Life — October 29, 1914 — page 42: what you’re looking at
What you’re looking at
This *Life* magazine page contains **advertising and book promotion**, not political cartoons. The main content promotes **Cook's Imperial Champagne** from St. Louis. The advertisement argues that World War I's disruption of European trade creates an opportunity for Americans to appreciate domestic wine. It reassures readers that American champagne matches European quality—only the price differs—positioning patriotic consumption as practical necessity rather than inferiority. The "Sexology" section appears to be an educational illustrated guide (a common magazine feature of this era). A sidebar titled "That Bloodthirsty Kaiser" critiques **Theodore Roosevelt**, satirizing his militaristic philosophy. The text mocks Roosevelt's praise of warfare and "blood" as paths to national glory, suggesting his rhetoric mirrors Kaiser Wilhelm II's dangerous ideology. This reflects *Life*'s criticism of Roosevelt's pro-war stance during American neutrality debates (pre-1917). The page also advertises *"How It Happened"* by Kate Langley Bosher and promotes Cortez cigars—standard period advertising filler.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
America’s Opportunity to knowAmericanMadeGoods Much as we deplore Europe's great disaster fasl wy and: the consequent stagnation of American export wil and import trade, it carries with it one big thing for in. our people—the opportunity, through necessity, of learning how well we can make things. In wines, for example. Those of us who, without the trial, have thought that the European Label was the only an guarantee of champagne goodness must learn that American champagne differs from the European article only in price. me But one thing we want to make perfectly plain to GOLF TERM 1 you—we do not want you to buy Cook's Champagne in the atti- HaLine THE-FiRSt ale tude of making the best of not being able to buy the imported. on Our opportunity to sell Cook's Imperial never has and Substantiated never will rest on the inability of the American people to buy any oon ae — other kind. Since 1859 Cook's has sold as Cook's and on Cook's ER FATH Tndonit: like, to ‘i quality and reputation, irrespective of any other conditions. say it, but To think your if 7 Lie fiancé is a brainless idiot. Yo Where we see our opportunity is in the fact that you Mane: I'm beginning to think TI and you and you who have never tasted Cook's Champagne, you're right, papa, He has been tango- but have decided in favor of foreign wines simply because they ing three. monthscnow:and’ hasn't in: —! uere foreign, will now find it expedient to taste Cook's—and vented a new step yet. from thence forward drink it for itself alone. AmericanWineCo,StLouisUSA. ff jai | “A cheery, cherishable booklet to delight young and old.” St. Lous Globe-Demecrat | Sold Everywhere— Served Everywhere HOW IT SEXOLOGY Ulustrated) fe eee - | Bright as That Bloodthirsty Kaiser 6c “We must play a great part in the MARY CARY” world, and... perform those deeds of blood, of valor, which above every: and just as sweet thing else bring national renown. By war alone can we acquire those virile qualities necessary to win in the stern © of actual life.” The reader doubtless recognizes in the above the familiar strain of thought ——— of that semi-barbarian, William II, And the reader is right. This particular expression, however, came from the pen of our dearly be- loved Theodore Roosevelt. How he must FOR = y ; OF BRAINS | Caars cnvy the Kaiser now!—The Masses. Harper & Brothers | “MADE AT KEY WEST— ! : “PETER J. CAREY, PRINTED | Puritan Pub, Co., 797 Perry Bids., $1.00 NET comicbooks.com