Life, 1914-10-22 · page 6 of 44
Life — October 22, 1914 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It promotes Gorham Company tableware—specifically sterling silver knives, forks, and spoons. The left side features an illustration of an elegant dining room display showcasing Gorham's products. The right side is descriptive advertising copy emphasizing that Gorham offers 27 designs spanning different historical periods and price points, positioning their silverware as combining both "History and Romance." The advertisement includes Gorham's trade mark (anchor and monogram) and lists locations: Fifth Avenue & 36th Street in New York, plus a London address at Maiden Lane. This reflects early 20th-century luxury marketing targeting affluent consumers through appeals to taste, history, and social sophistication rather than through satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rma eM uw eeu ne WAL — ea} ngs RU eran RRorRNeR TAO sors TRADE MARK ALO STERLING WARE fi beste pleasures of dining are incalculably en- hanced by pleasing table accessories. The whole atmosphere of the dinner table is changed and brightened by exquisite knives, forks and spoons of Gorham patterns. These patterns (there are 27 designs in all with range of prices to meet every purse) represent every great age of culture. Each sym- bolizes the conceptions of beauty of its particular period—each is an embodi- ment of both History and Romance. Asin a great art museum the best examples of the past as well as the present are collected at Gorham’s. THE GORHAM CO. Silversmiths and Goldsmiths FIFTH AVENUE & 36th STREET 17-19 MAIDEN LANE Quality for Quality — Price for Price—Gorham Standards