Life — October 22, 1914 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not a political cartoon. It promotes Gorham Company tableware—specifically sterling silver knives, forks, and spoons. The left side features an illustration of an elegant dining room display showcasing Gorham's products. The right side is descriptive advertising copy emphasizing that Gorham offers 27 designs spanning different historical periods and price points, positioning their silverware as combining both "History and Romance." The advertisement includes Gorham's trade mark (anchor and monogram) and lists locations: Fifth Avenue & 36th Street in New York, plus a London address at Maiden Lane. This reflects early 20th-century luxury marketing targeting affluent consumers through appeals to taste, history, and social sophistication rather than through satire or political commentary.