Life — October 22, 1914 — page 44: what you’re looking at

What you’re looking at

This is an advertisement for Pall Mall cigarettes, not a political cartoon. The image shows a silhouetted equestrian statue of General Logan in Chicago, which appears to be part of a series called "National Monuments" (#10). The ad's humor relies on a price comparison: Pall Mall cigarettes cost "a shilling in London" but "a quarter here" (in America), suggesting the product offers better value in the U.S. market. The juxtaposition of an American military monument with pricing in British currency plays on transatlantic commerce and the appeal of getting quality goods at competitive American prices. The cigarette pack is shown in the lower left corner as product placement.