Life, 1914-10-22 · page 4 of 44
Life — October 22, 1914 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising copy** for Life magazine's "Old-Fashioned Number," promoting an upcoming special issue. The **top illustration** shows five women in progressively old-fashioned dress, from Victorian-era styles to contemporary 1920s fashion, establishing the "old vs. new" theme. The **satirical premise** argues that modern experiences and styles offer nothing genuinely new—"there is, in reality, no new thing under the sun." The copy suggests old jokes and traditional approaches remain superior, appealing to readers nostalgic for earlier eras. The **bottom cartoon**, labeled "OBEYING THAT IMPULSE," depicts a line of people following one another, likely satirizing conformist herd behavior—a common modernist-era critique of mass society and fashion trends. The page promotes subscriptions at $5.00 yearly ($5.52 Canadian; $6.04 foreign).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are You Old-Fashioned Enough to care about the Old-Fashioned Number of Life, which will be issued next Tues- day? Wehopeso. Afterall, do modern experiences, modern styles, modern tricks of thought offer anything new? Are not the old jokes the best? There is, in reality, no new thing under the sun, except the Old-Fashioned Number of Handsome premium picture, “ WHere Love Is", given with each yearly sub- scription. Enclosed find One Dol- (Canadian Open only to new subscriber-; no OBEYING THAT IMPULSE subscription renewed at this rate. LIFE, 17 West 31st Street, New York 66 One Year $5.00. (Canadian $5.52, Foreign $6.04) comicbooks.com