Life, 1914-10-22 · page 2 of 44
Life — October 22, 1914 — page 2: what you’re looking at
What you’re looking at
This page is **entirely advertising**, not satire or political commentary. It's a full-page advertisement for Timken Bearings & Axles, published in *Life* magazine. The ad lists dozens of American automobile manufacturers—both pleasure car makers (like Cadillac, Studebaker) and commercial vehicle producers—that use Timken products. The header illustrates various trucks and cars in silhouette. The copy emphasizes Timken's reputation for quality and safety, urging readers to specify Timken bearings and axles when purchasing vehicles. The phrase "the proof of the pudding is the eating" suggests reliability through widespread adoption. This represents typical early-20th-century trade advertising: leveraging brand trust and listing satisfied customers to build consumer confidence in industrial components.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pushed every Tharwtay._ Annan! Satncription 3 | 5 Entered at the Post Offce at New York, N. Yo, a8 Seco: Five Doilurs.Siagie Copies, Ten Ceats I F E ss Mail Matter «price ta Ragund, Stapence Copyright in England and the British Possessions, ir TIMKRE BEARINGS & AXLES a Gasoline Pleasure Cars T e Gasoline Commercial C: Apoeruon Bron Auto Co, Kokomo, to. e Companies Aiene-Fox Fire Fagine Co. Cc Bei, ate. oencan Latance Pie asie Co : Elie ultlac Motor Car Co. Detroit, Mich, Clalmcre Meter Ge Deven Mich Anderon Coupling & Fire Supply Chalmers Motor Co. Mich. I . Kansas City Cole Motor Car Co. Indianapolis, Ind. imkKen eeps But Cunningham, Soa & Co. Jamen Rerwear Gorn OT CO tine oll tie al Dee qT BS Lain Aten _Trock Co. mae ie seg ei er : . Avery Cs. ons. Tien You who have read Timken advertise- "== Mo 76.0% caw, ra | | Franklia Manufacturing C Blair Mfg. Co. Newark, Ohio ments realize how important to your Boning Ercen Motor co, SE OM safety, to low upkeep cost, to the long Chase Motor Truck Co, Syracuar: N: V. Hartford, Wie. Croce Automobile Co. Asbury Park. Lerington-Howard Co. Conncrevit, Ind: SATIS: ‘actory use of your motor car it is to “sitar Sea & Co, James Locomobite Co. of America Haynes Automobile C maneniiamaeao Bridgeport, Conn. a © 7 Detroit-Wyandotte Motor om eevee eee Juve goodiaxles end bearings, raat nono Dorris Motor Car Co. Nine Aucgmobicco.” “ateine tt: = YOu have been urged to ask direct eirtnotr thet co lotor Car htanutactaring Company : ; Deca inaznanet tet. about the service Timken Bearings and Wa Motor rack Co. Devs Mi ‘Motor Car C ‘is, Mo. oe * Motor Truck Co. Si comer Axles are giving. To “‘talk with the Grimm str treet 6: c anspotia Tad. fatter os Moor wots amine atx. Man who rides on Timkens’’ anywhere _ tt stro: troce & wason Co, thc reiiens 3 ae ( velaed, ° 7 oe Jupt jovor Car Co. etroi reeves Motor Car Co, Cleveland oni and everywhere you find him. To ‘talk jens So, nage NY PleresArrem, Motos) Sar’ Conan M 2 ” Jeffrey Co., Thomas B. Ken Wis. Poe Motor Car Co. “y: with the repair man’? who knows all karySwintad ee | Premier Motor Mig: Ci a Sringichl. Ohio Pullman Motor Car © makes of cars and their parts. Kissel Motor Car Co. L Reo Motor Car Co, {Lansing. M naan nee In the Timken Primers, ‘On Bearings’ and ‘sagen | Vent Toronto, $ Simplex Automobile Co, New Vor, N.V. **On Axles,’’ (sent free on request) you will read Scranton, Pa | Socedwell Motor Car Co. Dayton, Oho h Y Mais Motor Trock Co, Tndianapet Stinky Motor Carriage Company" the reasons back of the good service Timken Matis Ceriage Works York. Pa. ‘ Stearns Co., F. B. a Bearings and Axles give. Moreland MoorTrie Cas, “Loe Anes , ; * eye Fire Engine Co. St, Paw 4 Velie Motor Vehicle Co," ataties tt. "The proof of the pudding /sthe eating. Things facie Mita ealver Co, ton 3 i Witlys Overland Co. Toledo obo as Well as men are known by the company they _ Plset Mever Motor Car Co. St Winton Motor Car Co. Cleveland, Onto = ry Peestems Motor Car Co. € teveland, Obio keep. And by their p/ace in that company. IicrecsArrow Storr Car Co, Busfalo, N\ . fz. Co. St. Louis cil tien Hereare named most of ‘‘the companies Tim- ! j vets | , Heftalo Fete Vehicle co. botio, Nv. Ken keeps.’” All use Timken Roller Bearings Sst ag tess ce. Det Mi Century Electric Car Co. Detroit, Mich. Timken-D Axl botl s a Eee chia 4 Chicano Electric Motor Car Con” OF ‘Timken-Detroit Axles or both, in part OF cosscue stotor car Co. a eons Ohio Flcetrle Car Co. faaeons throughout, in one or more of their models. A if ‘ E Rauch & Lang Carriage Compan) § . . i. . ee Geveismt, Onto booklet list naming the Timken equipment and ' seen ce Indianapols te its location in each model will be sent with the : Electric Commercial Cars. primers. Anderson Electric Co. Detroit, 5 Tater Stotor Vesiie Co. Checlond - THE TIMKEN ROLLER BEARING CO. Wes Comat TaN Co oe eiohla, Pa. THE TIMKEN-DETROIT AXLE CO. General Vehicle Co. Detroit, Mich. v Long Island City: * Walker Vehicle Co, Chica Wichita F a Ward Motor Vehicle Co. New vane NOY. Wichita Falls, Tex. “ Waverly Co. Indianapolis, Ind. Wilcox Motor Co. HE Minneapolis