Life, 1914-10-15 · page 44 of 48
Life — October 15, 1914 — page 44: what you’re looking at
What you’re looking at
This page mixes advertisements with World War I commentary. The cartoon at top left (by artist Cochin) depicts two figures discussing what appear to be fur coats—the joke being they look fine but are impractically warm for summer, likely mocking some absurd fashion or wartime decision. The dominant content is advertisements for diamonds (Jason Weiler & Son) and Edison lightbulbs, celebrating "Edison Day" (October 21st), marking the incandescent bulb's invention 35 years prior. The substantive editorial element is a personal letter from someone in a war zone (appears to be Belgium, given WWI context) describing American relief efforts, business collapse, and visceral anti-German sentiment. The writer expresses outrage at Prussian brutality in Belgium and advocates for Germany's complete destruction as "the only salvation for the world." This reflects American anxiety during early WWI, before U.S. entry (1917), when American civilians abroad experienced the conflict firsthand and American public opinion grew increasingly hostile toward Germany.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“THEY LOOK ALL RIGHT, MR. COCHIN, BUT AREN'T THEY RATHER WARM IN THE SUMMER?” FROM JASON WEILER & SON Boston, Mass., one of Americ leading diamond impor! and save 20 to 40 per cent. on retail or jewelers’ prices For over 38 years the house of Jason Weiler & Son of on has been one of the leading diamond importing concerns in America selling to jewelers, However, a large b is done direct by mail with customers at direct importing prices! Here are three diamond offers— direct to you by mail—which clearly demonstrate our position to name prices on diamonds that should surely interest any present or prospective diamond purchaser:— —- & Zi\S % carat $65 This Nant gene nancy aad pertectiy cat Mounted In ner 3% carate $566 This 344 cart emuine dae od Is ot great beilllane gu perlecty ct. Mouated in Tifany style, 14 ree oM setting. Muney retwnded i you cam duplicate it tor less than $700.00 Gar piers eect wo you by mall $566 Money refunded if not entirely satisfied We refer you as to our retlabitity to any tual or newspaper In Hosta MH desired, rings will be sent C.0. D. with privilege of examination. Our diamond guarantee for $ years fall value goes with every purchase, WRITE TODAY, FOR THIS gar REAUT ROOK ON HOW TO BUY DIAMONDS This catalogs beautifullyillos- trated. Tells how t sizes prices ($10 to considered an authority. A copy will be mailed to FREE on receipt of your name and address. Jason Weiler & Son 371 Washington Street, Boston, Mass. Diamond Importers since 1876 October 21, 1879, Thomas Alva Edison gave to the world one d greatest conveniences of modern life—the incandescent electric light, So October 21s has been named Edison Day as the most date upon which to pay homage to We can all celebrate the day in a wea by maling cat bone Ieee Recut More Ligh, Bate Ligh, Cheaper Light EDISON MAZDA Lamp reton 3 Gtine 1s much light as old. October | descent lamps without detec: any more electricity. Get the ull benefit ofthis anny by tee EDISON MAZDAS a Kopitar aera! the light is on constantly ealyiomeeceal ee CSE ape vis not ya wired EDISON DAY i good lag and economize. Your “| sas cr decral “deals nal tl pou hon bate cba (bosib end feces Wi a EDISON LAMP WORKS OF THE GENERAL ELECTRIC COMPANY General Sales Office. Harrison, N. J. Agencies Everywhere ; JEDISON MAZDA LAMPS Extract.from a Personal Letter We are having an awful time here, but the worst is over so far as the stranded Americans are concerned. The tardy relief given by the govern- ment saved us, but at first we had a fierce battle. The situation, so far as the war is concerned, is deplorable—our business gone, ete., ete. The diabolical German, root and tranch, but particularly the Prussian, should be wiped out of existence. It is the only salvation for the world. There are exaggerations, of course, but the actual brutalities committed in Belgium are cnough to stagger humanity. I have no second-hand verifications, but actual face-to-face experiences,’ and when the war is over there must be an awful exposure and awakening. We are not worrying about the ulti- wate result, for, no matter what we have to go through, we must win, and win completely. Whether in the future we have to hold Russia and Japan, whether there are other trials to be en- dured, we do not cate. Our present trouble is enough, and until the Mad Dog of Europe is muzzled and put with his fathers, and the whole power of the Prussian is broken and wiped out, we have no other objective. Forgive my rambling, but I hardl: have power of brain to put two words together. WAR as viewed “Life A handsome art portfolio, printed in colors and black and white, on coated paper, A reproduction in extenso of the famous war pictures, dramatic and satirical, which have appeared in Lire during the past ten years. A pictorial arraignment of war. Sent to any address on receipt of twenty-five cents, LIFE PUBLISHING CO., 17 West 3tst Street, New York. Or, Ask your newsdealer Foreign Agencies: Antwerp and Paris Loxpox, September 6. comicbooks.com