Life, 1914-10-15 · page 2 of 48
Life — October 15, 1914 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It promotes the "Rice Leaders of the World Association," a business organization claiming to represent $500,000,000 in capital. The elaborate heraldic emblem (shield with eagle, spears, and banner reading "RICE LEADERS OF THE WORLD ASSOCIATION") appears designed to lend legitimacy and prestige to the group. The organization advertises itself as guaranteeing member businesses possess "HONOR, QUALITY, STRENGTH and SERVICE." The page lists dozens of member companies—manufacturers of everything from typewriters to furniture to hosiery—positioned as prestigious endorsements. A free book on "Business Integrity" is offered to interested readers. This represents early 20th-century commercial self-promotion rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“hat ts the Rice Leaders of the (orld Association? This question is answered in an interesting little book written by Elwood E. Rice, founder and organizer of the Association. It gives a full explanation of the Association and the significance of its Ear, which you now see dis- played in the advertising of the members and in the store windows of dealers selling their goods. This Emblem is supported by the entire member- ship, representing over $500,000,000.00 of capital; it is the guarantee of the Association that each individual member Possesses the qualifications necessal for mem- bership, which are HONOR, QUALITY, STRENGTH and SERVICE. Everyone who has at heart the advancement of commercial integrity and honor in business will want to know more about this great movement. The Book “On Business Integrity” Mailed Free Write to the Association at the address given below This book outlines the Inspiration, Realization and Object of the Rice Leaders of the World Association By Invitation, the Following Are Members: Rifles—Shotguns and Ammunition WINCHESTER REPEATING ARMS CO. New Haven, Connecticut Yale’ Locks, Builders’ Hardware and Chain Hoists THE YALE & TOWNE MFG. CO. New York Crane's Paper and Five Stationery EATON, CRANE & PIKE COMPANY Pittsfield, Mass, “Y and E.” Filing Devices and Office Systems YAWMAN & ERBE MFG, COMPANY Rochester, New York Hams, Bacon, Lard, Veribest Specialties, Grape Juice ARMOUR & COMPANY Bouillon Cubes, Laundry and Fine Toilet Soaps Pillsbury's Best Flour PILLSBURY FLOUR MILLS COMPANY Minneapolis, Minn. Towle’s Log Cabin Syrup THE TOWLE MAPLE PRODUCTS CO. St. Paul, Minn. gare Maid” Silk Gloves & Ladies’ Silk Underwear NIAGARA SILK MILLS North Tonawanda, N. Y. Fine Furniture BERKEY & GAY FURNITURE CO. Grand Rapids, Mich. Regs and Carpets THE M. J. WHITTALL CARPET MILLS forcester, Mass. Linolewms and Oil Cloths COOK'S LINOLEUM COMPANY Trenton, N. J. Varnishes, Japans, Enamels, Fillers, Stains, Shellacs, BERRY BROTHERS, Inc. Detroit, Mich. Fine Brass Beds, Steel Beds and Springs THE SIMMONS MANUFACTURING CO. Kenosha, Wis. Typewriters REMINGTON TYPEWRITER COMPANY New York ‘Chalmer's “*Porasknit™ Underwear CHALMERS KNITTING COMPANY Amsterdam, N. Y. ‘Small Motor and Fan Specialists THE ROBBINS & MYERS CO. Springfield, Ohio Watches ELGIN NATIONAL WATCH CO, Chicago, Ill. Unbeellas HULL BROTHERS UMBRELLA CO. Toledo, Ohio Boha Syphon Refrigerators WHITE ENAMEL REFRIGERATOR CO. St. Paul, Minn, Alabostine-Sanitary Wall Coatiog ALABASTINE COMPANY Grand Rapids, Mich. Fruit Jan, Packers’ and Drugzists’ Glassware HAZEL-ATLAS GLASS COMPANY Wheeling, W. Va. > “Oildag,”* “Gredag,” Acheson-Graphite and Electrodes INTERNATIONAL ACHESON GRAPHITE CO. Niagara Falls, N.Y. Electric Pleasure & Com'l A:itos “Detroit Electric” ANDERSON ELECTRIC CAR CO. Detroit, Mich. “1.P” Loose Leaf Books and Forms IRVING-PITT MANUFACTURING CO. Kansas City, Mo. Fine Mechanical Tools THE L. S, STARRETT COMPANY Athol, Mass. Onyx Enamel Ware COLUMBIAN ENAMELING & STAMPING CO. Terre Haute, Ind, Rice Leaders of the World 358 Fifth Avenue, New York, U. S. A. Sharpening Stones and Abcasive Materials THE CARBORUNDUM COMPANY Niagara Falls, N. Y. Revolvers and Automatic Pistols SMITH & WESSON Springfield, Mass. Lawn Mowers COLDWELL LAWN MOWER CO. Newburgh, N. Y. ‘Waterman's “Ideal” Fountain Pens and lak LE. WATERMAN COMPANY New Y. Holeproof Hosiery HOLEPROOF HOSIERY COMPANY Milwaukee, Wis. Clockmakers tince 1817 THE NEW HAVEN CLOCK CO, New Haven, Conn. “Indestructo™ Trunks and Luggage NATIONAL VENEER PRODUCTS CO. Mishawaka, Ind. Electric Heating Apparatus SIMPLEX ELECTRIC HEATING CO. Cambridge, Mass. ‘Women's Fine Shoes, “Queen Quality” THOMAS G. PLANT CO. Boston, Mass. Ss les, Eyes: Lenses, ““Fits-U" and other oectacks, Eealanes, Le re AMERICAN OPTICAL CO. Southbridge, Mass. Lead Pencils, Poa Holders, Robber Bands and Erasess EBERHARD FABER New York California Canned Fruit and Hawaiian Pineapple HUNT»BROTHERS COMPANY San Francisco, Cal. Automobiles THE WILLYS-OVERLAND COMPANY Toledo, Ohio Association comicbooks.com relative size And that j {contains ¢