Life, 1914-10-08 · page 41 of 44
Life — October 8, 1914 — page 41: what you’re looking at
What you’re looking at
This page contains two distinct elements: **"War Children" Essay (top right):** A satirical argument that calls out the term "War Lord" as a misnomer. The author argues that true lords are mature, intelligent, and peaceful—qualities incompatible with making war. War-making, the piece contends, is childish behavior: immature adults settling disputes through violence like children fighting in a playground. The satire suggests we euphemize warfare with grandiose language ("War Lord") to dignify what is fundamentally juvenile behavior. The piece likely dates to the World War I era, when such anti-war sentiment was common in American publications. **Schlitz Beer Advertisement (center-right):** A product advertisement using pseudo-scientific messaging: light causes beer decay, so brown bottles protect purity better than clear ones. The ad asks rhetorical questions ("Why risk decay?") to convince consumers that Schlitz is superior. The page also includes book recommendations and a Babson Statistical Organization advertisement about business forecasting.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SIP EE® ‘K Budsertdors cach week receive this Chart revised to date, Why Do You “Guess” About Winter Trade? It’s neither profitable nor neces- sary. Instead, fortify yourself with a knowledge of basic trade and labor demands that will enable you to anticipate the future. Eliminate worry. Cease depend- ing on rumors or luck, Work in accordance with a definite policy based on fundamental statistics. For particulars—which will be sent gratis—address Dept L-41 of the Babson Statistical Organization Statistical Block, Wellesley Hills, Mass. ‘Largest Statistical Organization of its Character in U, 8. Confidential Book Guide Arms and Industry, by Norman Angell. An analysis of the ultimate foundation of international relations. Chance in Chains, by Guy Thorne, A Monte Carlo pipe-dream to be read be- tween extras. Clark's Field, by Robert Herrick. A Massachusetts version of Bleak House. Florian Mayr, by Ernst von Wolzogen, A tale of musical Germany in the days of Liszt. Germany and Its Evolution in Modern Times, by Henri Lichtenberger. The growth of a world power scen from within. Germany and the Germans, by Price Collier. The result as seen from an American viewpoint. The Goldfish. Anonymous. In which a successful New Yorker takes stock of his achievement. The Health Master, by Samuel Hop- kins Adams, Storified hints on hygiene. How France is Governed, by Raymond Poincare. An instructive unofficial an- nouncement by the French President. The Human Slaughter-House, by Wil- heim Lamszus. A German privates pre- vision of war. The Iron Year, by Walter Bloem. A stirring tale of the Franco-Prussian war. The Lodger, by Mrs. Belloc Lowndes A detective tale that runs with the hare in the slums of London. Midstream, by Will Levington Com- fort. An ‘autobiographical study in mixed motives. Misalliance, by George Bernard Shaw. A bomb that fails to go off. Oscar Wilde and Myself, by Lord Alfred Douglas. A venomous volume. The Peschopathology of | Eversdox Life, by Sigmund Freud, The Freudian theories made testable by ordinary. self observance. The Titan, by Theodore Dreiser. A novel of commercial concentration. Thirty Years, by Sir Thomas Barclay. A personal record of English-French diplomacy. War, by W. Douglas Newton. Vivid incidents of the modern battlefield. War Children AR LORD” is one of the most egregious misnomers that cumber our language. To call people who make war “lords” is to indicate a scanty knowledge of them, A lord is something big and powerful and intelligent and mature and resourceful and wise and constructive and peaceful. Lords do not make war, because a lord must be a man, and men do not make war. Children make war, and immature adults. Men with mature interests find no time for it and no profit it, Children quarrel and settle disputes by physical encounter, But though we have accustomed ourselves not to take those manifestations seriously, we seem to lose our heads when the game is military and properly bedecked with buttons and braid. Why not stop fooling ourselves? Why not use a more appropriate term, such as “War Child” or “War Slave”, instead of that most unsuitable term, “War Lord”? Dont expose Th 8. Beer to Light Why Risk Decay? Pure beer is food. Light starts decay even in pure beer. Any beer in a light bottle is exposed to danger of impurity. Why should you risk this decay? Why should any brewer ask you to? Schlitz Brown Bottle keeps out light and protects the purity. No skunky taste in Schlitz. Get See that Crown / ts branded @ in Brown Bottles “Schlitz Order a Case Today comicbooks.com