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Life, 1914-10-01 · page 41 of 48

Life — October 1, 1914 — page 41: what you’re looking at

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Life — October 1, 1914 — page 41: Life, 1914-10-01

What you’re looking at

This page combines editorial content with advertisements, dated to August 1914—the outbreak of World War I. **The Main Editorial Content:** The left side reprints an announcement from *La Vie Parisienne*, a French satirical magazine. The announcement apologizes to subscribers for publishing frivolous, gay content when "terrible suddenness" brought war to France. The magazine suspends publication during the war, comparing the crisis to the 1870-71 Franco-Prussian War. Editors note their employees and colleagues have "laid aside the pen and the pencil to take up the rifle." **The Satire:** The irony is implicit: a humor magazine cannot exist during wartime. The juxtaposition with cheerful American advertisements (Listerine mouthwash, Mennen's Shaving Cream) underscores the stark contrast—while France mobilizes for existential conflict, American consumer life continues normally. **Historical Context:** This illustrates how WWI's outbreak shattered pre-war European culture and commerce, forcing even frivolous publications to acknowledge "cruel realities."

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘No Place for Gayety TYPICAL of French character and graphically showing the condi- tions that to-day shadow the sunny - land of France, this announcement, inserted in our gay contemporary, La Vie Parisienne, has a timely interest. It appeared in the issue of that journal dated August 7. To Ovr Svsscrisers—To Ovr Reapers. This number of La Vie Pari- sienne was already printed when, with terrible suddenness, there came upon us the events which are now agitating not only France, but the whole world. We ask pardon for the frivolity of the text and pictures which make up this number of our journal and which are so little in accord with the cruel rcalities of the hour. We should even have stopped the publication and sale of this number had it not been for our duty to advise our subscribers and readers of the hardships the circumstances impose upon us. La Vie Parisienne, with this is- sue, will suspend publication dur- ing the continuance of the war, as it did during the sad months of 1870-71. Light chronicle of Parisian life, so brilliant, so gaily spirituelle, so delicate and fine, our review has no reason for existence when war is close to the gates of Paris. Our colleagues have laid aside the pen and the pencil to take up the rifle. Our employees and our LISTERINE Use it every day A bottle of Listerine, the safe antiseptic, should be included among the trav- eler’s toilet’ requisites. There is nothing like it as a mouth-wash—protects the teeth and sweetens the ddd Sun. Mon. Tue. YS 14 6 16 17 13 ff 20 21 22 2324252 MMMM Every year you spend nearly two solid weeks in shaving If it takes you 15 minutes to shave and you shave every day, you spend, annually, 12 working days in shaving. That’s a long time —and a weary, bothersome job. Figure what this time is worth to you. Wouldn’t you like to save half that time and money — and all the torture caused by a burn- ing. smarting face ? Use Mennen’s Shaving Cream. You can shares in less than half the time because there is 10 ‘rubbing in” with the fingers,no re-stropping, no re-lathering, no ‘‘doctoring’’ your face with lotions afterwards, The full, generous lather of Mennen’s Shav- ing Cream quickly softens the beard, 0 that even a razor which is atrifle dull cuts easily and smoothly, No free caustic or other irritant to bite, burn and disfigure your face. Read this letter from a Mennen “convert” “Tam converted—I am a ‘Mennenite’ from now on. I dideverything I could tomake your shav- ing cream fail—usingcold water, a dull safety- razor blade and not rubbing it in, I thought it couldn't soften the beard without rubbing in —it did. I didn’t think it would make a lather that wouldn't dry—it did. ‘The lather stayed fresh and_my face stayed moist. It was the easiest, quickest and most satisfactory shave I ever had.” Mennen’s Shaving Cream is put up in sani- tary, airtight tubes with handy hexagon screw tops, Just one trial will prove to you what this different shaving cream can do to take the tor- ture out of your daily shave. Try it. At all dealers—25 cents, Send 10 cents for a demonstrator tube containing enough for 50 shaves. Gerhard Mennen Company, Newark, N. J., makers of the celebrated ‘Mennen’s Borated and Violet Talcum Toilet Powders and Mennen's Cream Dentifrice. ennen’s @ Ls Saevang Cream | iid lee N breath. It is soothing to the skin when used as a toilet wash after shaving. Many other usesgiven in folder wrapped around the bottle. Don’t risk using imi- tations—they may be unsafe, Ad Druggists sell Listertne Lambert Pharmacal Co. St. Louis, Mo, artisans have left for the frontier. Like our readers, like all French- men, they have but one thought, one passionate desire,—to defend the soil of their country and to conquer its invaders. We have the conviction that, despite its present mourning, Paris, in a France restored by victory, will soon, yes, very soon, become again, with even greater brilliance than in the past, the in ctual and artistic focus of Europe; the sparkling city whose rays lighten and inspire the world. La Vie Parisienne will then naturally re- sume publication and we are sure will then find all its friends and readers of to-day indulgent and still faithful. EVOLUTION—The product of that state of the public mind where it is considered better to fly tu ills they know not of than to bear the ills they have. comicbooks.com