Life, 1914-10-01 · page 2 of 48
Life — October 1, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes Vogue magazine subscriptions with the headline "$2 Invested in Vogue Will Save You $200." The central illustration shows a woman in 1920s fashion examining a checkered pattern—likely representing fabric swatches or design options. The accompanying text emphasizes Vogue's authority on fashion for "well-dressed American women," positioning it as an essential guide for purchasing clothes wisely. The advertisement lists twelve upcoming Vogue issues covering seasonal fashion topics (autumn patterns, winter fashions, gifts, Christmas). The pitch argues that Vogue's authoritative fashion guidance justifies the subscription cost by helping readers avoid poor clothing purchases. This reflects early 20th-century consumer culture and the emerging importance of fashion magazines in shaping women's purchasing decisions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pubited Thursday. | Subscription Exatered at the Post Office at New porn eed sprite Besta et Sash pete $2 INVESTED IN VOGUE WILL SAVE YOU $200 The gown you buy and never wear is the really expensive gown. Gloves, hats, boots, that just miss being exactly what you want are the ones that cost more than you can afford. Why take chances again this season of confusion, when by merely sending the jae coupon, and at your convenience paying $2—a tiny fraction of the loss on a single fi ill-chosen hat or gown—you can insure | the correctness of your whole Autumn jf and Winter wardrobe? For $2 you may have before you at this important buying season all s Autumn and Winter Fashion Numbers. |p Not merely that, but all the Winter num- ff bers that follow them. Here Are the 12 Numbers of Vogue You Will Receive UTUMN PATTERNS OCT. Pinter FASHIONS: OCT. 15 SOUTHERN FASHIONS JAN. 15. | SPRING DRESS MATERIALS FEB. 1 FORECAST OF é SPRING FASHIONS FEB. 15 SPRING PATTERNS MARCH 1 SPRING MILLINERY MARCH 15 The first of these twelve numbers—the | Autumn Patterns—cootains 250 working jf models for your Autumn and Winter wardrobe. ITH the whole world at war the United States becomes a Wel litde world of itself. Every ordinary source of fashion news Abe cut off, American women everywhere—from the most exclu- health sive importer in New York to the little dressmaker in the smaller tempe towns, from the society leader who spends $500 on a single gown best ¢ to the woman who doesn’t spend $500 in an entire season—all have tray. tumed to Vogue. ihe pr More than ever before, Vogue stands absolutely alone as the au- and¥ thoritative source of what will be wom by really well-dressed Amer- Prepai ican women. More than ever before will you need its authoritative ‘a, advice in your buying. Once, pethaps, you may have considered My? Gee, *, Vogue a luxury ; this season, at least, Vogue is an absolute necessity 9, ep % % for the woman who can't afford to waste money on clothes !