Life — September 24, 1914 — page 6: what you’re looking at

What you’re looking at

# Content Analysis This is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine (page 518). The Locomobile Company markets their cars as luxury vehicles for wealthy buyers who value **exclusivity over mass production**. The ad emphasizes that Locomobiles are "uncommon" because production is deliberately limited to "Four Cars a Day," contrasting with mass-produced American automobiles. The pitch emphasizes quality, individualization, and fine craftsmanship: custom interiors designed by John J. Petit, Tiffany Studios lighting fixtures, imported French fabrics and velvets, and handcrafted coachwork. The message targets affluent consumers seeking distinction and refined taste rather than affordable transportation. This reflects early 20th-century luxury marketing to America's wealthy elite.