Life, 1914-09-17 · page 5 of 48
Life — September 17, 1914 — page 5: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **advertisement** for Fisk Rubber Company tires, specifically their "Non-Skid" model. The page features a product photograph of a Fisk tire showing its distinctive tread pattern. The ad copy appeals to car owners' pride in their vehicles, emphasizing the tire's practical benefits: superior traction on slippery roads, durability, and long mileage. The only humorous element is a small cartoon mascot in the bottom right corner — the "Fisk Boy," the company's trademark character holding what appears to be a tire. A promotional offer mentions poster-stamps for children featuring this character. This represents early 1900s automotive advertising aimed at establishing brand prestige and consumer loyalty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Picture This Fisk Non-Skid On Your Car you have undoubtedly noticed ession made on you by the Fisk the Fisk Non-Skid Tire on hun- Rey id as seen on someone else's dreds of motor cars. It is such a car will be greatly increased when handsome, substantial equipment _ you have the same attractive tire on that you could not help being your own. impressed. pes satisfaction which the Fisk Non- The parallel rows of big, sturdy but- Skid is giving its thousands of users tons and projecting side ridges insure _—-will be aah) to you. Our Spe protection on slippery pavements cialized Service is a distinct advan- and muddy roads. The tread sug- _ tage to car owners and will benefit gests big mileage as well as long you immeasurably. life. Avail yourself of Fisk Non-Skid YOU take as much pride in your equipment now and use it the year car as anyone. The favorable im- ‘round. FOR THE CHILDREN: Attractive poster- stamps 7 oducing in colors the Fisk “‘Time to Re-Tire’’ Boy will be sent on request. Please mention this magazine when writing. THE FISK RUBBER COMPANY Factory and Home Office Chicopee Falls, Mass. | “xu v.s.7.08” Fisk Branches in 43 Principal Cities